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Director of Marketing and Communications
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Director of Marketing and Communications for Children's Programs
Overview
The Director of Marketing and Communications for Children's Programs supports internal and external communications as well as recruitment / admissions marketing work for the Bank Street School for Children, After School, Family Center, and Summer Camp.
Salary range: $95,000 -$115,000 annually
Core Functions and Responsibilities
:
- Oversee and support internal communications for the Dean’s Office, Collaborate closely with the central Communications Team to support marketing and recruitment needs for the School for Children, Family Center, and Summer Camp
- Work with the central Development teams on special events and event marketing
- Work with the central IT team to utilize existing systems and develop solutions for any emerging needs that can enhance marketing and communications at the School
Digital & Web Management
- Manage and maintain the SFC and Family Center websites and virtual tours
- Manage the parent portal in Blackbaud, including Newsfeed and Resource Board content
- Manage social media for the School for Children
Email & CRM Strategy
- Coordinate with IT and manage, and implement automatic email workflows and individual variations in HubSpot and Blackbaud CRMs
Advertising & Campaigns
- Manage relationships with third-party marketing agencies, keeping projects accountable, on schedule, on brand, and on budget
- Using data to inform improvements to marketing/recruitment strategy for each admissions cycle
- Manage the School for Children’s social media account
Creative & Content Development
- Manage promotional materials across print, digital, video, and event-related needs
- Develop creative guidelines and maintain Bank Street style and editorial standards
- Design graphics, event posters, digital newsletters, and presentation materials
- Photograph programs for marketing materials
- Coordinate with videographer to develop marketing videos for digital campaigns, including Teachers, Changemakers, Bank Street College, and Early Childhood
- Edit communications from the Dean’s Office to ensure clarity and consistency
- Work with the School for Children community to design and run the Spirit Store
Messaging & Brand Voice
- Develop and manage messaging for the School for Children, Family Center, After School, and Summer Camp
- Capture the processes of discovery and design to ensure strategies remain authentic
Qualifications
- Bachelor’s degree
- 5 years of experience in marketing, including management responsibilities
- Experience with web design and website maintenance
- Experience in sales, marketing in an educational setting
- Experience with New York independent schools
- Experience with WordPress, HubSpot, and Blackbaud
- Knowledge of social networks, online advertising, and promotions
- Self-starter with the ability to work independently
- Strong creative sense
Skills
- Web-based advertising and promotion
- Photography, Photoshop, and video editing
- Strong analytical and research abilities
- Writing and editing
- Time management and organization
- Exceptional interpersonal and communication skills
- Strong public speaking and presentation abilities
- Ability to coordinate across multiple online systems and platforms with ease
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