Director of Marketing and Communications

Director of Marketing and Communications

Oglebay Institute – Wheeling, WV

Full-time | Exempt | Monday–Friday (some evenings/weekends)

Oglebay Institute offers a competitive benefits package that supports overall well-being and work-life balance. Benefits include medical, dental, vision insurance, flexible spending account, generous paid time off, paid holidays, and more. As part of our commitment to community engagement, employees also receive complimentary Park Pass privileges, providing access to many discounted amenities and experiences.

About Us

Oglebay Institute is a vibrant nonprofit organization that enriches nearly 70,000 lives annually through the arts, nature, and history. We operate multiple facilities and programs that foster creativity, learning, and community connection. Join our mission-driven team and help us inspire possibility for people of all ages and abilities.

Position Overview

We are seeking a dynamic Director of Marketing and Communications to lead our marketing strategy, brand management, and public relations efforts. This role is ideal for a creative leader with a passion for the arts and a proven track record of developing successful campaigns that drive engagement and attendance.

Key Responsibilities

• Develop and execute marketing, communication, and advertising strategies across print, digital, and social platforms ensuring alignment with organizational goals
• Oversee brand identity, graphic standards, and creative design for all materials
• Manage media relations, write press releases, and serve as spokesperson for the Institute
• Create compelling content and oversee social media strategies to expand reach and visibility
• Collaborate with leadership and program staff to promote exhibitions, performances, and educational programs
• Plan and monitor the marketing budget
• Represent Oglebay Institute at community events, festivals, and high-profile functions

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field
• 3-5 years of experience in marketing within the arts, culture, or education sectors preferred
• Ability to work both independently and collaboratively in a fast-paced environment
• Strong skills in strategic planning, content creation, and digital marketing (SEO, social media, email campaigns)
• Proven ability to lead teams, analyze data, and adapt strategies to emerging trends
• Excellent communication, writing, and storytelling abilities
• Passion for the arts and commitment to cultural enrichment

Physical & Work Environment

• Light physical activity; occasional lifting up to 25 lbs
• Office-based with occasional travel to events and external venues
• Interacts with artists, patrons, and community partners

Oglebay Institute is an Equal Opportunity Employer including disability and protected veteran status.

Ready to help us inspire connection and creativity? Apply today!