Director of Marketing and Communications

Good Gravy Group is a multi-concept hospitality company behind brands like Trash Ice Cream, Tusk & Trotter, Leroy Sporting Lounge, The Bend, and Brothers Meethouse. We believe hospitality should be bold, well-executed, and culturally relevant—and our marketing should drive real results.

Job Summary

We’re looking for a Director of Marketing to lead end-to-end marketing strategy and execution across all GGG concepts. This is a hands-on leadership role focused on growth, blending brand building, performance marketing, PR, events, and operational discipline.You’ll own digital channels, paid media, local store marketing, PR, and events—while building the systems, structure, and metrics needed to scale a multi-brand hospitality group.

Responsibilities

• Develop and execute marketing strategy across multiple restaurant concepts
• Lead and grow a team of 3–4 marketing professionals
• Drive local store marketing, promotions, partnerships, and openings
• Own paid media strategy, budgets, testing, and performance optimization
• Oversee social, websites, reviews, and online reputation
• Lead PR, content, inbound/outbound campaigns, and brand storytelling
• Own the company-wide events calendar and execution
• Build marketing processes, KPIs, and reporting tied to business results
• Manage marketing automation tools and analytics platforms like Google Analytics to track campaign performance, optimize ROI, and report on key metrics.
• Develop comprehensive multichannel marketing strategies that integrate digital marketing, content marketing, social media marketing, and traditional advertising channels to maximize reach and engagement.
• Lead market research initiatives to identify industry trends, customer needs, and competitive insights that inform strategic planning.
• Oversee budgeting processes for marketing initiatives while ensuring cost-effective allocation of resources toward high-impact activities.

Skills

• Multi-brand marketing strategy & execution
• Hospitality and consumer brand marketing
• Digital & performance marketing (paid social, search, programmatic)
• Local Store Marketing (LSM) & community engagement
• Budget management, forecasting, and ROI analysis
• Data analysis, reporting, and KPI tracking
• Brand development & voice consistency
• Social media strategy (organic & paid)
• Website, SEO, and online reputation management
• Public relations & media outreach
• Event strategy, promotion, and execution
• Content marketing & storytelling
• Inbound and outbound campaign development
• Team leadership, coaching, and accountability
• Cross-functional collaboration with operations and leadership
• Project management and process building
• Creative problem-solving with operational discipline
• Ability to balance strategic vision with hands-on execution

Pay: $90,000.00 - $120,000.00 per year

Benefits:

• Health insurance
• Paid time off

Work Location: In person