Director of Marketing and Communications

This is a Hybrid position.

Ad Hoc is a technology company that empowers organizations to deliver scalable, impactful digital services. Using modern, agile methods, our team creates products that meet people’s needs and transform their experience of government.

Work on things that matter

Our collaborations have shaped some of the defining moments in public-sector service delivery. We’ve helped build products that connect Veterans to tailored services, help millions access affordable health care, and support important programs like Head Start. As we work with agencies to deliver critical services, we’re also changing how the government approaches technology.

Built for a remote life

Our culture, communications, and tools are built for remote work, enabling us to bring together top talent nationwide. At Ad Hoc, remote life empowers our teams to design work environments that fit their lives and that foster flexibility and collaboration to achieve positive outcomes for our customers.

Committed to high expectations and a welcoming culture

Ad Hoc values acceptance, accountability, and humility. We aren’t heroes. We learn from our mistakes and improve the process for the next time. We build small, inclusive teams to collaborate closely with our partners to solve the right problems and deliver software that works.

Primary Responsibilities:

As a Director of Marketing and Communications, you will be responsible for working with Ad Hoc’s Chief of Staff and Senior leadership to develop and execute comprehensive internal and external communications and marketing plans that are aligned to Ad Hoc’s mission, goals, and Go To Market strategy. This role will also be responsible for managing relationships across the organization, including working with stakeholders to understand and convey our mission, vision, and market value proposition, both internally and externally.

A Director of Marketing and Communications must exhibit strong communication skills, the ability to implement appropriate metrics and analysis across activities, have high accountability for business results, and be able to drive decision making, alignment, and prioritization in support of outcomes. This role reports directly to Ad Hoc’s Chief of Staff and manages Marketing and Communications team members.

Primary expectations of a Director of Marketing and Communications include:

External marketing and communications (~60%)

Marketing strategy and execution

• Identify and create compelling campaigns, content, and stories that clearly articulate Ad Hoc’s value proposition to its target market.

• Partner with Growth, Technology, and Delivery to develop campaign funnels and run integrated marketing campaigns and initiatives that advance and deliver on business goals.

• Ensure Ad Hoc’s brand and market presence create a positive impression to attract top talent, partners, and customers.

Events and industry engagement

• Identify relevant events and conferences, including attendance strategy, speaking engagements, sponsorship, and lead generation.

• Oversee, plan, write and edit content for a variety of external communications channels, including social media posts, blogs, website content, newsletters, talks, and press releases.

• Work with Senior Leadership to prioritize other industry engagement and awards opportunities to maximize Ad Hoc’s presence in the marketplace.

Cross-functional collaboration

• Establish consultative relationships with the C-Suite and Leadership across Business Units and Program, Business Development and Capture, and Shared Services, ensuring market-presence alignment and engagement across teams.

Internal communications (~40%)

Communications and engagement

• Develop and implement comprehensive internal communications strategies aligned with company goals, retention and engagement targets, and Go to Market strategy.

• Oversee, plan, write and edit content for a variety of communications channels, including leadership presentations, All-Hands meetings, newsletters, video, and other creative assets.

• Lead and support communications for change management initiatives across the organization.

• Advocate for the importance and ensure the consistent use of clear, effective, and brand-aligned communication throughout the organization.

Other

Performance metrics and results

• Implement metrics, analysis, and reporting across internal and external communication and marketing activities to ensure business objectives and employee outcomes are met.

• Prioritize and iterate as needed, based on business results, analysis of metrics-based data, and employee engagement/ satisfaction.

Team leadership

• Serve as the primary supervisor for Marketing and Communications team members.

• Oversee development and maintenance of standards, guides, and templates for writing, brand, and communications.

• Develop and manage the annual Marketing and Communication budget.

• Direct the development of Marketing and Communication policies and procedures, operating practices, and performance standards.

• Serve as the primary decision maker to determine tools, infrastructure, and team operations.

• Responsible for hiring, performance management, timecard reviews, PTO management and team development.

  
  

Basic Qualifications:

• Bachelor’s degree and 8+ years of experience.

  • Relevant years of experience may be substituted for education.

• Extensive experience in marketing, corporate communications, brand management, and/ or public relations agency experience.

• Experience in federal technology marketing, technology marketing, government contracting market, and/ or other business-to-government (B2G) marketing, including knowledge of government marketing compliance.

• Prior marketing experience at service or consulting companies and experience with Salesforce.

• Experienced with media campaigns via LinkedIn, email marketing, and content marketing.

• Familiarity with Human Centered Design, User Research, Product Management, Agile Software Development, and government contracting (inclusive of media, events and key organizations).

• Strong writing, public speaking and interpersonal communication skills.

• Detail-oriented and results and impact focused.

• Writing samples available upon request.

  
  

Preferred Qualifications:

• Experience with Salesforce

• Knowledge of static websites and Hugo.

• Basic understanding of Knowledge of GitHub.

• Basic knowledge of HTML and CSS.

To learn more about working at Ad Hoc, please visit:https://adhocteam.us/join

Benefits:

• Company-subsidized health, dental, and vision insurance



• Flexible PTO



• 401K with employer match



• Paid parental leave after one year of service



• Employee Assistance Program

We value the unique skills gained through military service and encourage veterans and transitioning service members to apply

Ad Hoc LLC is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, ancestry, sex, sexual orientation, gender identity or expression, religion, age, pregnancy, disability, work-related injury, covered veteran status, political ideology, marital status, or any other factor that the law protects from employment discrimination.

In support of various state and city equal pay transparency laws, Ad Hoc job descriptions feature the starting range we reasonably expect to pay to candidates who would join our team with little to no need for training on the responsibilities we've outlined above. Actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, and responsibility. The range of starting pay for this role is $150,000-$200,000. Our recruiters will be happy to answer any questions you may have, and we look forward to learning more about your salary requirements.

https://adhoc.team/