Director of Marketing and Communications

The Opportunity:
Do you have a passion for storytelling and creativity? Are you excited to play a pivotal role in shaping the future of a vibrant city? Temple, Texas, is looking for a dynamic Director of Marketing & Communications to bring its story to life in fresh and innovative ways. In this key behind-the-scenes position, you’ll craft compelling content, design engaging visuals, and execute marketing campaigns that highlight Temple as a premier destination for business growth and opportunity. Your work will directly contribute to enhancing Temple’s economic development efforts, attracting businesses and people, and inspiring the community.

Who You Are:
You’re a creative, results-driven communications professional with a strong background in content creation, graphic design, and digital marketing. You excel in managing multiple projects and delivering high-quality work on time. You thrive in collaborative environments and are eager to work closely with leadership to help tell Temple’s story in fresh and impactful ways. With a keen eye for design and a passion for storytelling, you are highly organized and focused on delivering measurable results.

Who We Are:
Temple, Texas, is a growing city located in the heart of Central Texas, offering a unique blend of economic opportunity, quality of life, and community spirit. As part of the Economic Development team, you’ll work to shape and amplify the Temple story, showcasing its rich economic landscape, thriving businesses, and vibrant community. Your work will be integral to promoting Temple as a leading destination for business development and attracting top talent to the region.

Position Overview:
The Director of Marketing & Communicationsis responsible for producing and managing engaging content across multiple platforms to elevate Temple's brand and drive awareness of its economic growth. You will work closely with the Directors of Business Engagement and Business Recruitment to create fresh, impactful campaigns and content that highlight the community’s and region’s strengths and opportunities. This role requires a mix of creativity, design expertise, and strong collaboration skills.

Key Responsibilities:

• Content Creation & Management:

- Develop and execute high-impact content for websites, social media, email campaigns, and print materials to promote Temple's economic development and talent attraction initiatives.

- Maintain a robust content calendar to ensure timely and strategic messaging.

- Partner with the Director of Business Engagement to support storytelling for existing industry and strategic initiatives.

- Collaborate with the Director of Business Recruitment to support business recruitment efforts.

• Graphic Design & Visual Content:

- Design visually engaging graphics, presentations, brochures, infographics, and other marketing materials.

- Collaborate with creative professionals to produce professional-grade videos and photography.

• Social Media & Digital Marketing:

- Manage social media platforms, creating, scheduling, and publishing content that drives engagement and awareness.

- Monitor and analyze social media performance, leveraging insights to optimize content and campaigns.

- Ensure all digital assets are SEO-friendly and aligned with best practices for audience engagement.

• Storytelling & Messaging:

- Craft compelling narratives that showcase Temple's economic strengths, vibrant community, and quality of life.

- Highlight local business success stories, development projects, and community achievements through impactful content.

- Engage audiences with a compelling voice and consistent tone across all communication channels.

• Event Coordination & Promotion:

- Assist in planning and executing economic development events, including business recruitment showcases, community engagement initiatives, and industry networking opportunities.

- Manage event logistics, marketing collateral, and on-site coordination for seamless, high-impact experiences.

- Develop promotional campaigns to drive attendance and engagement for events.

• Marketing Campaign Management:

- Develop and implement marketing campaigns promoting Temple’s business environment and growth opportunities.

- Work closely with the Director of Business Engagement to align content with overarching strategy and initiatives.

• Project & Platform Management:

o Maintain content calendars, project timelines, and a digital asset library to ensure smooth execution of marketing initiatives.

o Manage third-party vendors, including printers, videographers, and event contractors, ensuring high-quality outputs delivered on time and within budget.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 3–5 years of experience in marketing, communications, or graphic design, with preference for candidates with marketing agency experience.
• Graphic design skills with proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or similar tools.
• Demonstrated excellence in writing and editing, with a proven track record of creating engaging content tailored to diverse audiences.
• Proficiency in social media management platforms, email marketing tools, and analytics platforms.
• Proven success in managing events, creating integrated marketing campaigns, and producing multimedia content.
• Familiarity with content management systems and SEO best practices.

Key Competencies:

• Creative and detail-oriented with a strong visual design sense.
• Results-driven with a focus on measurable outcomes.
• Highly organized, capable of managing multiple projects simultaneously.
• Strong collaboration skills with a focus on shared goals and collective success.
• Passionate about crafting stories that inspire business growth and community development.

Job Type: Full-time

Pay: $85,000.00 - $115,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Professional development assistance
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Work Location: In person