Director of Marketing and Communications

Job Summary
We are seeking a dynamic and strategic Director of Marketing and Communicationsto lead our brand storytelling, digital outreach, and integrated marketing initiatives. In this pivotal role, you will craft compelling narratives, develop innovative marketing strategies, and oversee multi-channel campaigns that elevate our organization’s visibility and engagement. Your leadership will drive brand growth, foster meaningful connections with diverse audiences, and ensure our messaging aligns with organizational goals. This position offers an exciting opportunity to shape the future of our marketing efforts while inspiring a talented team to achieve excellence. This is an exciting opportunity to direct a rebrand for what is essentially a new startup.

Responsibilities

• Develop and execute comprehensive marketing and communications strategies that enhance brand awareness across all platforms.
• Lead the creation and implementation of multichannel marketing campaigns, including digital marketing, content marketing, social media marketing, print advertising, and e-commerce initiatives.
• Oversee the management of advertising sales efforts to expand outreach and revenue streams.
• Utilize SEO best practices and analytics tools such as Google Analytics to optimize online presence and measure campaign performance.
• Manage marketing automation platforms and email marketing campaigns to nurture leads and engage target audiences effectively.
• Collaborate with product management teams to develop compelling copywriting, creative assets using Adobe Creative Suite, and engaging content tailored for B2B (business-to-business) audiences.
• Conduct research to identify market trends, audience insights, and competitive positioning to inform strategic decisions.
• Maintain budgets for all marketing activities while ensuring optimal allocation of resources for maximum impact.
• Manage relationships with external vendors, including print advertising agencies, digital media outlets, and advertising sales partners.
• Oversee website management using WordPress and basic HTML coding to ensure content accuracy and user experience excellence.
• Drive performance marketing initiatives through Facebook Advertising, Google AdWords, and other paid channels to boost visibility and conversions.
• Direct the PIO team with quality standards and solid public relations.

Requirements

• Proven experience in digital marketing, content marketing, social media marketing, and multichannel campaign management.
• Strong knowledge of SEO strategies, Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creative asset development.
• Familiarity with e-commerce platforms and WordPress website management; basic HTML skills are a plus.
• Demonstrated ability in B2B marketing strategies with a focus on product promotion and sales growth.
• Excellent copywriting skills with the ability to craft compelling messaging tailored for diverse audiences.
• Strong research skills to analyze market trends and consumer insights that inform strategic planning.
• Experience managing budgets effectively while maximizing ROI on campaigns.
• Public information management ability.
• Exceptional leadership abilities with a track record of managing cross-functional teams in a fast-paced environment. Join us as we elevate our brand through innovative marketing strategies that inspire action! This role offers an engaging environment where your creativity meets strategic thinking—helping us reach new heights in communication excellence!

Job Type: Full-time

Pay: $55,000.00 - $85,000.00 per year

Work Location: Hybrid remote in Houma, LA 70360