Director of Marketing and Communications

ABOUT THE JCC EAST BAY
The JCC East Bay values hachnasat orchim (providing a welcoming home) for people of all ages
and life stages. Inspired by Jewish values, culture, and tradition, we build relationships, foster
learning, and offer accessible pathways to Jewish life through programs for children, teens,
families, adults, and older adults. After decades of operating our suite of programs in North
Berkeley, we will be opening a new home for East Bay Jewish life in the summer of 2026 in
Oakland. Our new campus will offer programs and activities to spark creativity, nurture identity,
and weave together diverse generations, cultures, and organizations—including voices from
across global Jewry—into a living tapestry of culture, learning, and kehilla (community)
connections. Our future flagship campus in the Rockridge neighborhood will house our
administrative offices and our award-winning preschool opening in the fall of 2026, and we will
retain afterschool programs in Berkeley and in several Oakland public schools.

POSITION SUMMARY
The Director of Marketing and Communications will report to the Chief Operating Officer (COO)
and will be a strategic leader responsible for shaping and executing the JCC East Bay's brand,
messaging, and outreach across all programs and platforms. This role ensures the JCC's mission,
programs, and values are communicated effectively to diverse audiences including program
participants, donors, members, partners, and the broader community. The Director will
position the JCC East Bay as a vibrant hub for Jewish life, culture, and community engagement,
with particular focus on launching and promoting the new JCC East Bay Campus and Event
Center. This role requires both strategic vision and hands-on execution. The Director will
supervise a Marketing Manager and work closely with program directors across all departments
to drive enrollment, event attendance, and community engagement. The ideal candidate is a
strategic problem solver who thrives in a lean, resourceful environment and can build
marketing infrastructure from the ground up while delivering immediate results.

Strategic Marketing

• Develop and implement a comprehensive institutional and program-level marketing and

communications strategies aligned with the JCC's mission and organizational goals.

• Serve as the organization’s senior marketing decision-maker, ensuring consistency of

brand standards, messaging frameworks, and campaign prioritization.

• Establish brand guidelines, templates, and marketing workflows to enable staff to create

on-brand materials.

• Ensure consistent, compelling messaging that reflects Jewish values, inclusivity, and

community impact.

• Develop and manage marketing department and campaign budgets and track ROI for all

marketing activities.

• Build and maintain marketing systems including content libraries, asset management,

and analytics tracking.

• Conduct competitive research and market analysis to inform strategy and positioning.

• Interpret data into recommendations that inform program design, pricing, scheduling,

and audience targeting.

Program Marketing and Enrollment

• Lead campaigns to promote programs, events, and other initiatives organization-wide.
• Through comprehensive strategies, drive enrollment for preschool, afterschool, summer

and partners.

Communications, Content, and Storytelling

• Oversee digital marketing, social media, email marketing, print communications,

collateral, photo and video shoots, onsite signage, etc.

• Own organizational website and ensure content reflects brand identity and drives

conversions.

• Write copy for major campaigns, landing pages, program brochures, and promotional

materials.

• Craft narratives and content that highlight the JCC's role in the East Bay community.
• Elevate voices of staff, members, and partners through storytelling and media.
• Design or art direct promotional materials, working with freelancers and using

Media & Public Relations

• Serve as the primary contact for press and media inquiries.
• Pitch stories to media outlets to promote the JCC and new campus.
• Build relationships with local and national media outlets to increase visibility.
• Handle media relations and community partnerships.
• Support fundraising campaigns and donor communications in partnership with the

development team.

Program Manager Support & Coordination

• Create and maintain a master marketing calendar with submission deadlines for all

programs.

• Provide copywriting templates, examples, and guidelines to program managers for their

marketing needs.

• Review and edit program manager content before publication to ensure quality and

consistency.

• Train program managers on marketing best practices including writing compelling

descriptions, creating urgency, and clear calls to action.

• Establish content submission processes and approval workflows that balance quality

control with speed.

• Collaborate across departments to support program promotion and create

understanding of organizational impact.

• Troubleshoot and provide strategic support when programs are not hitting enrollment

or attendance targets.

Team & Vendor Management

• Manage and mentor Marketing Manager, providing clear direction, support, and

professional development.

• Manage relationships with freelance designers, photographers, web developers, and

other vendors.

• Make strategic build vs. buy decisions to maximize limited budget.
• Train non-marketing staff on DIY marketing tasks and empower them with appropriate

tools.

General

• Represent the JCC at community events and meetings.
• Prepare and present marketing strategy updates, performance reports, and insights to

REQUIRED MINIMUM QUALIFICATIONS

• Minimum of 7-10 years of progressive marketing and communications experience with

demonstrated success in enrollment-driven or mission-driven organizations.

• Proven success in brand management, digital marketing, and media relations.
• Strong writing, editing, and storytelling skills with ability to craft compelling narratives.
• Proven ability to develop and execute comprehensive marketing strategies that drive

and experience launching or rebranding a major initiative, facility, or campaign.

• Excellent project management skills with ability to manage multiple priorities, meet

deadlines, and coordinate across departments.

• Strong interpersonal skills with ability to coach and support non-marketing staff.
• Experience supervising staff and managing budgets.
• Data-driven approach with ability to track, analyze, and report on marketing metrics.
• Bachelor’s degree in marketing, communications, public relations, or related field.
• Experience working in nonprofit, cultural, education, or Jewish communal organizations

The salary range for this position is $110,000 - $130,000 annually. Excellent benefits including
medical, dental, vision, vacation, sick pay, and holidays (including Jewish).

The JCC East Bay is an Equal Opportunity Employer and makes employment decisions on the basis of
merit. JCC East Bay policy prohibits unlawful discrimination in accordance with federal, state, and
local laws. The JCC East Bay complies with the Americans with Disabilities Act and is committed to
providing reasonable accommodations for people with disabilities. If you require particular
accommodations during the application and interview process, please inform us of your needs so
that we can provide accordingly.

Systemic inequities in hiring have caused women, people of color, LGBTQ+ folks, and others to apply
to jobs only if they meet all of the qualifications. The JCC East Bay encourages you to apply anyway,
as no one ever meets 100% of the qualifications. We look forward to your application.