Director of Marketing and Communications (Saudi National)

What is the Role?

We are seeking to hire a highly resourceful and innovative Marketing and Communications Director who will be responsible for developing and implementing strategic marketing plans to promote the company’s products and services, managing a team of professionals, overseeing brand messaging and positioning, and analyzing market trends to develop effective marketing campaigns. The role requires developing and maintaining strong relationships with key stakeholders, including customers, vendors, and industry experts.

The Marketing and Communications Director will oversee the development and implementation of comprehensive strategies aimed at enhancing brand visibility, increasing stakeholder engagement, and supporting organizational objectives. Key responsibilities include managing branding initiatives, public relations efforts, digital content creation, and marketing campaigns, while also overseeing budget allocation and team leadership. The Director ensures consistent messaging across all channels, including social media and media relations, to deliver clear and impactful communications.

What Will You Do?

• Strategy Development: Develop and execute comprehensive marketing and communications strategies.
• Brand Management: Maintain consistent branding and messaging across all internal and external channels.
• Public and Media Relations: Oversee public relations initiatives, draft press releases, and cultivate strong relationships with media contacts.
• Digital Marketing: Manage social media platforms, email marketing campaigns, website content, and search engine optimization efforts.
• Team Leadership: Lead, mentor, and evaluate the performance of the marketing and communications team.
• Budget Management: Oversee the annual marketing budget, ensuring cost-effective initiatives that deliver a high return on investment.
• Analytics and Reporting: Monitor key performance indicators (KPIs) to optimize campaigns and provide ROI reports to executive leadership.
• Develop and execute marketing strategies and plans that align with the company's overall goals and objectives.
• Manage the marketing budget and allocate resources efficiently to maximize return on investment.
• Identify and target key customer segments, developing strategies to enhance brand awareness and drive customer acquisition.
• Oversee the creation of marketing materials, including advertising campaigns, promotional initiatives, and public relations efforts.
• Lead and mentor a team of marketing professionals by establishing clear goals and providing guidance and support to facilitate their success.
• Monitor and analyze market trends, consumer behaviour, and competitor activity to identify opportunities and potential challenges.
• Collaborate with other departments such as sales, product development, and customer service to ensure a unified approach to marketing and customer engagement.
• Evaluate and report on marketing performance, utilizing data to inform and optimize future strategies and initiatives.
• Stay informed about the latest trends and advancements in marketing technology and strategies and proactively identify new opportunities for growth and innovation.

What Qualifications and Requirements are Good to have to be considered for the role?

• Bachelor’s degree (or master’s degree) in Marketing, Communications, Business Administration, or a related field; an MBA is advantageous
• 10+ years of progressive leadership experience, preferably within the FinTech and Banking industries. Demonstrated experience in a senior leadership role such as Marketing Director, Communications Director, or equivalent position.
• Proven success in developing and implementing marketing and branding strategies that enhance growth, profitability, and market share.
• Proficiency with content management systems (CMS), Google Analytics, customer relationship management (CRM) software, and various social media platforms.
• Demonstrated expertise in strategic planning, budget management, organizational integration, and staff development.
• Extensive knowledge of the industry, market dynamics, and competitive landscape.
• Strong business and financial acumen, with a solid understanding of marketing metrics and analytics.
• Experience in managing complex organizations and leading change initiatives. Robust project management capabilities, with the capacity to lead cross-functional teams and manage multiple priorities effectively.
• Excellent problem-solving, critical thinking, and decision-making abilities.
• Ability to interpret complex marketing data into actionable insights for executive leadership and the board.
• Exceptional interpersonal, collaboration, and leadership skills to effectively work with cross-functional teams.
• Strong presentation and organizational skills, with the ability to influence stakeholders at all levels.
• Demonstrated ability to build positive relationships, as well as management and influencing skills.
• Excellent verbal and written English communication skills, including advanced copywriting, editing skills and the ability to adapt to relevant audience, including C-suite level executives, as well as regulators. Fluency in Arabic is a must.
• High level of integrity, flexibility, willingness, and sense of ownership.
• Ability to read, mentor, and support the Marketing team to ensure high performance and professional development.
• Strong leadership, communication, budget management, strategic thinking, digital marketing, and data-driven decision-making skills.
• Great background in reviewing and enhancing the marketing policy, ensuring its effective implementation across the company.
• Stay current with industry developments by attending relevant training and conferences, particularly those focusing on fintech and financial services
• Capacity to foster strong relationships with regulatory bodies and law enforcement agencies to enhance collaboration and compliance efforts.

Who we are?

We are visionary FinTech pioneer based in the Kingdom of Saudi Arabia, poised to redefine the financing landscape. We are building a next-generation smart lending platform designed to deliver unparalleled speed, transparency, and personalization to the market across KSA.

The Opportunity: Building a Legacy, Not Just a Company

We aren’t hiring managers; we are seeking founders-minded leaders to form our pioneer executive team. This is a rare, high-stakes opportunity to lay the foundation of a major regional FinTech player from the ground up.

If you are a builder, a visionary, and a leader ready to shape the financial future of Saudi Arabia, we invite you to send us your CV using the Easy Apply link.