Director of Marketing and Design

Company Overview

Jaindl Companies is a diverse family business based here in the Lehigh Valley. The companies foundation starter over 80 years ago as a turkey farms. Today they are a vertically integrated poultry operation growing over 8000,000 birds each year. Additionally, the family owns Jaindl Land Company a 50 year old business developing high quality developments across the Lehigh valley and recently purchased the A-TREAT Soda company, a craft soda brand known to many of the PA area.

Summary

As the Director of Marketing at Jaindl Companies, you will be instrumental in shaping our marketing strategies to enhance brand visibility and drive sales. This role is vital to our mission of promoting sustainable business practices and delivering high-quality products to our customers.

Responsibilities

• Develop and execute comprehensive marketing strategies to promote Jaindl Farms' products and values.
• Oversee digital marketing initiatives including SEO, performance marketing, and social media campaigns.
• Conduct market analysis to identify trends and opportunities for growth within the agriculture/soda and real estate sector.
• Manage print advertising efforts and collaborate with sales teams to drive advertising sales.
• Enhance e-commerce presence by optimizing online platforms for customer engagement.
• Lead a team of marketing professionals, fostering collaboration and innovation.
• Monitor campaign performance metrics to assess effectiveness and adjust strategies as needed.
• Cultivate partnerships with local businesses and organizations to expand brand reach.

Qualifications

• Proven experience in a senior marketing role
• Strong understanding of digital marketing techniques including SEO, social media, and performance marketing.
• Excellent analytical skills with the ability to interpret market data and trends effectively.
• Demonstrated leadership abilities with experience managing a diverse team of professionals.
• Creative mindset with a passion for developing innovative marketing campaigns.
• Familiarity with e-commerce platforms and strategies is a plus.
• Strong communication skills for effective collaboration across departments.

Job Type: Full-time

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Ability to Commute:

• Orefield, PA 18069 (Preferred)

Ability to Relocate:

• Orefield, PA 18069: Relocate before starting work (Preferred)

Work Location: In person