Director of Marketing and Growth

Pulse Evangelism is a prayer and evangelism movement on mission to make Jesus known. The ministry aims to bring the hope of Jesus to the next generation—whether it’s through live events or livestreams, local revival gatherings, raising up leaders, or creating digital resources—believing that this generation needs Jesus and that we, as believers, cannot afford to be silent.

The Director of Marketing and Growth will oversee the planning and execution of digital initiatives,creative assets, and project management systems, ensuring alignment with Pulse’s mission to Make Jesus Known. Acting as bridge between vision and execution, this leader will provide strategic direction for the DEC, while partnering closely with the Vice President of Marketing and the Director of Marketing and Communications to drive organizational health, streamline team operations, and deliver measurable results across platforms, channels and departments. This position will lead, manage, and develop a high-energy team of passionate young professionals.

Title: Director of Marketing and Growth

Reports To: Vice President of Marketing

Direct Reports: Art Director, Graphic Designer, Production Design, Videographer, Digital Manager, and Social Media Coordinator

Position Location: Minneapolis, MN

Strategic, results-driven people leader, with a proven track record in digital marketing and creative direction. This role is pivotal in shaping Pulse’s digital-first presence and maximizing its creative impact while fostering a culture of collaboration, innovation and excellence. The Director of Digital Media and Creative will oversee the planning and execution of digital initiatives, creative assets, and systems, ensuring alignment with Pulse’s mission to Make Jesus Known. Acting as bridge between vision and execution, this leader will provide strategic direction for the Digital Evangelism and Creative (DEC) Team, while partnering closely with the Vice President of Marketing, the Director of Projects and the Director of Marketing and Communications to drive organizational health, streamline team operations, and deliver measurable results across platforms, channels and departments.

Partner with the executive leadership team to shape multi-year digital and creative strategies, ensuring that short-term campaigns build toward Pulse’s long-term vision to Make Jesus Known. While day-to-day project management is handled by a dedicated role, the Director of Digital Marketing and Growth must ensure alignment between the creative/digital team and overall organizational priorities. This includes collaborating closely with the project manager on scoping, prioritization, and timelines to keep campaigns on track.

The Director will help shape the creative strategy, provide feedback on resource allocation, and foster open communication so that each initiative supports Pulse’s mission. Lead, manage, and develop a high-energy team of passionate young professionals: Provide guidance and mentorship to support their growth, helping them channel their enthusiasm productively while navigating the emotional dynamics that come with their drive. Foster an environment of trust and open communication to ensure both personal and professional development.

Responsible for people management, digital media strategy, branding, and creative direction, with expertise across websites, social communities, video, and digital application. They will optimize marketing strategies, channels, and tools to achieve organizational objectives. With a strong ability to manage visual identity and cross-functional collaboration, they will oversee the strategic planning and execution of both print and digital assets, fostering a high-performing, organized, and scalable team.

CORE COMPETENCIES AT PULSE

• Great communication skills that will benefit you and your internal and external relationships.
• An ability to serve well on a team but also comfortable working independently.
• Teachable and able to pick up on new ideas, processes, and procedures quickly.
• Able to balance the overall goals and objectives while also paying meticulous attention to detail.
• Organized and able to plan and manage multiple projects simultaneously.
• Willing to take initiative when you see a task that needs to b
• Digital knowledge, experience, or ability to learn technology (we use MacOS) and systems for project management, event planning, and CRM.
• Servant heart and attitude, ready to help wherever and whenever needed.

ROLE-SPECIFIC COMPETENCIES

• Direct project planning, scheduling, and management for multiple campaigns, ensuring timely execution and effective onboarding and training for the project management platform.
• Ensure a seamless and engaging user experience across visual and digital touchpoints by implementing testing protocols, conducting research, and analyzing data to identify opportunities for optimization in collaboration with cross-functional teams.
• Lead the strategy and management of social media platforms and websites, driving engagement with target audiences in collaboration with the marketing team to meet objectives and assess performance.
• Oversee the coordination and optimization of organic media for the company portfolio, working with the marketing team to align creative direction and manage vendor relations in support of organizational goals.
• Collaborate with the finance team to track and manage digital and creative budgets, ensuring cost-effective solutions and alignment with organizational priorities.
• Manage the use of data analytics tools to track, analyze, and report on key performance indicators for organic digital marketing initiatives, providing actionable insights and strategies to enhance performance, engagement, and growth.
• Manage and enhance online content, optimizing for SEO and utilizing Google Analytics to improve content visibility and user engagement.
• Stay current on industry trends, emerging technologies, and best practices in digital marketing, sharing insights with marketing teams to foster continuous improvement and maintain a competitive edge.
• Promote a culture of innovation, experimentation, and collaboration.
• Develop, refine and implement scalable systems for project intake, prioritization, and execution, ensuring long-term efficiency and alignment with organizational goals.
• Lead, manage, and develop the Digital Evangelism and Creative (DEC) team, creating a healthy culture that prioritizes collaboration, growth, and high performance.
• Hire and manage contractors for creative and digital media projects when external support is necessary, balancing internal workloads to maintain efficiency.
• Oversee and manage all creative subscriptions for Communications and Creative teams, ensuring access to necessary tools and resources for optimal performance.
• Implement strategies to leverage user-generated content (UGC) for digital campaigns, amplifying storytelling and engagement.
• Establish a robust KPI framework to measure performance and impact across digital and creative initiatives for EOS.

KEY SUCCESS METRICS

• Achieve a 90% Brand Consistency Score (BCS) in quarterly creative audits, ensuring all visual assets (digital or print) adhere to master brand and approved style guidelines, logos, color palettes, and messaging.
• Achieve an 8–12% click-through rate (CTR) across email and social campaigns by refining creative assets, optimizing calls-to-action, and implementing targeted A/B tests.
• Attain >4% engagement rate benchmarks for core content.
• Maintain consistent >9,146 engagement reach for primary content per core post

Additional Responsibilities

• Personal and team development opportunities presented by Pulse leadership.
• Assisting and performing all other duties as assigned.
• Travel may be required.

EXPERIENCE & EDUCATION

• 5+ years experience leading, developing, and supervising teams, vendors, and contractors, with a proven ability to collaborate across functions to deliver strategic outcomes. Fluency in multiple media formats—print, digital, photography, video, and social media—is required.
• 5+ years of project management experience, including executing multi-platform media plans, overseeing digital marketing initiatives, and building scalable systems to support growth.
• Demonstrated experience in digital marketing strategies, including SEO, content marketing, and social media, with expertise in analytics tools such as Google Analytics.
• Skilled in project management with the ability to plan, schedule, and handle multiple design projects for various campaigns and hit deadlines.
• Experience in Adobe Creative Suite and other creative software tools, with strong attention to detail and a commitment to excellence in design and content creation.
• Familiarity with industry-standard software and platforms (e.g., project management tools such as Asana or Monday.com, analytics platforms like Google Analytics, and creative tools like Adobe Creative Suite), CRM platforms like HubSpot and Salesforce enabling efficient collaboration and output.
• Degree in communications, marketing, multimedia arts, or a related field preferred. Equivalent professional experience will be considered.
• Strong attention to detail with a commitment to excellence in design and content creation.
• Ability to work independently with little supervision and in a team environment.
• A servant-hearted attitude, serving as a team player with the ability to work independently or collaboratively in a fast-paced environment.
• Experience working with diverse teams and audiences, with a sensitivity to cultural contexts and an ability to create globally resonant content.

COMPENSATION & BENEFITS

• Salary: $100–120,000 annually, depending on experience.
• Benefits: Medical (also covering spouse and dependents), vision, dental, STD, LTD, life and AD&D insurance.
• Vacation: Fifteen (15) days, paid holidays
• Hybrid Work Schedule: Monday, remote and potentially another day approved by management.

Job Type: Full-time

Pay: $100,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance

Work Location: In person