Director of Marketing and Revenue Strategy

ABOUT SUNDAY COOL
Sunday Cool is a $20M custom apparel and creative content company on a Mission to Glorify
God by serving those who serve. Since 2016, we’ve partnered with over 9,000 churches,
camps, and ministries across all 50 states — delivering super-soft custom tees with our
signature water-based printing, all on a 72-hour turnaround that’s standard.
We’re a company built on second chances. From our founders to our newest hire, that story
runs through everything we do. We were ranked 98th on the Inc. 5000 Fastest-Growing Private Companies list, our Ninjas Are Butterflies podcast and YouTube channel have surpassed 1 million subscribers, and our short-form content reaches over a million views per day. We’re not a typical screen printer — we’re a brand, a content engine, and a ministry all at once. Now we need a marketing leader who can help us scale what we’ve built into something even bigger.

OUR C.O.R.E. VALUES
Everything we do is guided by four values. If these don’t resonate with you, this isn’t your role.

• C — Christ Defines Our Perspective. There is no better example in how we should
• treat one another.
• O — Operate with Innovation and Efficiency. Always look for a better way.
• R — Respect Others in All Things.
• E — Exceed the Request. Go the extra mile every chance we get.

THE OPPORTUNITY

Sunday Cool doesn’t need another marketing manager who hides behind dashboards and AI-

generated content. We need a leader who has taste, guts, and the ability to build something

remarkable. We’re a $20M company with the brand, the content engine, and the team to grow well beyond that — but we need the right leader to get us there. This role is for someone who wakes up thinking about how to make a brand impossible to ignore, and has the strategic mind to tie every creative move back to revenue. You’ll own marketing strategy, oversee the content department that’s already reaching millions, align tightly with our sales leaders, and build a team that’s accountable, creative, and hungry. If you’ve built a brand from messy to great, if you’ve turned junior marketers into sharp operators, and if you can walk into a room and make people believe in a vision — keep reading.

WHAT YOU OWN

Strategic Ownership

• Brand strategy, positioning, and narrative — you define how Sunday Cool shows up in the world
• Marketing vision and annual roadmap tied directly to revenue growth targets
• Budget ownership with full ROI accountability
• High-level campaign architecture — you design the plays, not just approve them

Content Department Oversight

• Set the content vision, voice standards, and editorial direction for all Sunday Cool content
• Oversee the content team including Ninjas Are Butterflies, short-form video, podcasts, and social media
• Own the content calendar and ensure every piece serves a strategic purpose — not just filling a schedule
• Raise the quality bar on all content output and protect the Sunday Cool voice
• Coach the content team to think like marketers, not just creators — every piece should move a needle

Revenue Alignment

• Tight partnership with Sales leadership on pipeline, lead quality, and conversion
• Marketing-to-sales handoff process design and accountability
• KPI framework: pipeline contribution, CAC (customer acquisition cost), LTV (lifetime value), conversion rates, campaign ROI
• Help drive Sunday Cool’s growth beyond $20M through strategic, measurable marketing

Team Leadership

• Direct management of Marketing Manager, Content Department, and alignment with two Sales Leads
• Coaching and developing less-experienced marketers and content creators into strategic thinkers
• Setting quality standards — you are the filter between mediocre and remarkable
• Building a culture of ownership where people bring ideas, not just execute tasks
• Living the C.O.R.E. values and holding the team to the same standard

WHAT YOU DELEGATE (BUT STILL OWN THE QUALITY OF)

• Day-to-day content production and publishing
• Social media execution and community management
• Graphic design production (campaign-focused)
• Tactical campaign management and scheduling
• Data reporting build-out (with operations/analytics support)

WHO YOU ARE

• You’ve built or elevated a brand — not just managed one. You can point to the before and after.
• You think in campaigns, not just content. You see the full picture from awareness to revenue.
• You have a sharp eye for content quality. You know the difference between content that fills space and content that builds a brand.
• You hold people accountable. You coach, you push, you raise the bar.
• You use AI as a tool, not a replacement for your own thinking.
• You’re creative AND analytical.
• You communicate with energy and conviction. People listen when you talk because you’ve earned it.
• You’re not waiting to be told what to do. You see the gap, build the plan, and move.
• You’re faith-rooted and aligned with Sunday Cool’s mission of serving those who serve.
• You fit a culture built on humor, humility, and excellence.

EXPERIENCE:

• 5–10 years in marketing with progressive leadership responsibility
• Proven track record building marketing strategy tied to measurable revenue outcomes
• Experience overseeing content strategy and production across multiple channels (video, podcast, social, email)
• Experience managing and developing a team (even a small one)
• Cross-functional experience working directly with sales teams
• Strong portfolio of brand work, campaigns, and content strategy you can walk us through
• Experience in faith-based, ministry, or purpose-driven organizations is a plus but not required

THIS ROLE IS NOT FOR YOU IF:

• You rely on AI tools to generate all your ideas and content
• You avoid hard conversations and let underperformance slide
• You’re a strategist who doesn’t want to get your hands dirty
• You think content is just “posting” — not a strategic function tied to revenue
• You need a fully built team and established playbook to be effective
• You see “sales alignment” as someone else’s problem

WHAT SUNDAY COOL BRINGS TO THE TABLE:

• A $20M brand with real personality, cultural resonance, and a content engine reaching millions — not another boring corporate gig
• A mission that matters: serving churches, camps, and ministries across all 50 states
• Real authority to shape strategy, build a team, and drive resultsA content team with a 1M+ subscriber YouTube channel and a podcast already making waves
• A company built on second chances, humor, humility, and doing remarkable work

Equal Opportunity Employer:

Our company is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status

Drug Free Workplace:

Sunday Cool is a drug free workplace. The company reserves the right to conduct drug testing on all employees. In the event of a workplace accident the impacted employee will be required to be tested for drugs.

Job Types: Full-time, Temporary

Pay: From $120,000.00 per year

Schedule:

• 10 hour shift
• 8 hour shift
• Monday to Friday
• Overtime

Work Location: In person