Director of Marketing - Apex

Primary Role:

The Marketing Director leads the development and execution of strategic marketing initiatives to support TMSA’s organizational growth and academic mission. This position manages the development and implementation of comprehensive marketing and communication strategies to increase enrollment, strengthen community engagement, and elevate the organization’s brand across all campuses and platforms. The Director of Marketing will collaborate closely with senior leadership to ensure that all marketing initiatives align with the organization’s mission, values, and long-term strategic goals.

Benefits:

• 401k with a company match of 7%

• Medical, Dental, and Vision Insurance
• Paid time off
• Retention, Returning Employee, and Winter Bonuses

Qualifications:

• Minimum Master’s degree required, Doctorate (PhD) preferred in Marketing, Consumer Behavior, Behavioral Economics or a related field.
• Over 5 years of professional experience in the education sector, including roles involving education leadership, program development, student engagement and teaching experience (preferred).
• Demonstrated expertise in marketing strategy, branding, marketing and consumer behavior research.
• Advanced proficiency in qualitative and quantitative research methods, survey design, and applied multivariate analysis, enabling data-driven marketing and strategic planning grounded in behavioral insights.
• Proven ability to translate complex data and insights into clear, compelling communication materials — including reports, presentations, and public-facing content that engage and inform diverse audiences.
• Ability to develop enrollment growth strategies by analyzing demographic trends and designing custom communication campaigns targeted to different communities.
• High professionalism, confidentiality, and the ability to manage complex projects simultaneously.

Duties and Responsibilities:

• Develop and execute marketing strategies to support enrollment growth and visibility.
• Oversee digital marketing, social media, and TMSA website content.
• Maintain brand identity and create marketing materials.
• Manage public relations and community outreach campaigns.
• Collaborate with school leaders to highlight achievements and events.
• Track marketing metrics and adjust strategies for effectiveness.
• Direct and coordinate the TMSA’s marketing and communications department and collaborate with the other departments.
• Develop and implement multi-year marketing and branding strategies to support organizational growth and enrollment objectives.
• Lead all communication, public relations, social media, and digital visibility efforts to ensure consistent and effective messaging.
• Plan and execute targeted campaigns to increase student enrollment and retention across diverse communities.
• Use data analytics, demographic insights, and KPIs to evaluate marketing campaigns and guide decision-making.
• Manage the organization’s brand identity, including visual standards, messaging, website content, and digital storytelling.
• Foster meaningful connections with community organizations, businesses, media outlets, and educational stakeholders to expand outreach opportunities.
• Produce and oversee promotional materials, videos, newsletters, and other public-facing content that highlight the organization’s strengths and student outcomes.
• Provide regular marketing reports and strategic recommendations to the Superintendent.
• Design and conduct field research, data collection, and analysis to support school-based enrollment strategies.