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Director of Marketing - B+N
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The Director of Marketing - B+N position provides strategic, creative, and operational leadership for B+N’s Marketing function. This role is responsible for developing and executing integrated marketing plans that drive demand, elevate the brand, support product launches, and provide sales enablement. The Director leads a team and partners closely with Creative, Product Management, Sales, and Leadership to ensure marketing efforts directly support revenue, brand visibility, and company growth.
RESPONSIBILITIES:
- Lead the development and execution of the annual marketing plan aligned to company revenue and growth targets.
- Define and manage comprehensive marketing KPIs, including digital performance, campaign ROI, engagement, and pipeline contribution.
- Partner with Product Management to create structured go-to-market strategies, messaging frameworks, and sales support materials.
- Leverage customer insights, digital analytics, and competitive intelligence to inform strategy.
Campaign, Advertising & Demand Generation
- Own end-to-end digital and print advertising campaigns across Google, LinkedIn, Instagram, Facebook, Pinterest, and trade publications.
- Optimize targeting, creative, messaging, and spend using performance metrics and experimentation.
- Develop integrated cross-channel campaigns aligned with product launches and category priorities.
- Build dashboards and reporting to measure performance, pipeline impact, conversion, and ROI.
- Provide creative and brand oversight, ensuring elevated design and visual consistency.
- Partner with CMCO and Momentum Brand Team on co-branded creative strategy across digital, print, presentations, catalogs, and sales collateral.
- Lead storytelling development, including case studies, CEUs, editorial content, and thought leadership.
Website, Digital Experience & SEO
- Oversee website strategy, content, structure, UX, and functionality.
- Lead SEO strategy and continuous optimization based on analytics.
- Ensure digital programs effectively support lead generation, product discovery, and brand consistency.
Events, Tradeshows, Sponsorships & PR
- Oversee tradeshow and event messaging, content, and pre/post-marketing support.
- Strengthen sponsorship, editorial, and PR efforts to build brand visibility and reputation.
Brand Stewardship & Vendor Management
- Maintain and enforce refined brand standards, ensuring consistency across all touchpoints.
- Manage external partners including creative agencies, printers, digital vendors, and promotional distributers.
- Strengthen cross-team adherence to brand guidelines through tools, templates, and processes.
- Work closely with Sales to identify needs and deliver structured sales enablement tools aligned to buyer journeys.
- Partner with Product on messaging, positioning, launch timing, and commercialization.
- Lead recurring cross-functional alignment meetings to synchronize marketing, sales, and product priorities.
- Own the marketing budget, ensuring resources are allocated effectively.
- Develop robust reporting for leadership, including dashboards and campaign analytics.
- Lead and coach the marketing team, fostering creativity, accountability, and performance.
REQUIREMENTS
- 8+ years of progressive marketing experience with strong strategic and creative leadership.
- 3+ years in a marketing management or director-level role.
- Experience driving digital, multi-channel campaigns with measurable results.
- Proficiency with SEO tools, analytics platforms, marketing automation, and paid media channels.
- Strong communication, storytelling, and presentation abilities.
- Ability to balance strategic thinking with hands-on execution and cross-functional leadership.
- Hybrid position living in the area of either Burlingame, CA or Chicago, IL
- Starting annual base pay is $140,000.00
Momentum is committed to Equal Employment Opportunity (EEO) for all qualified persons without regard to race, color, religion, national origin, sex (including gender identity, sexual orientation, and pregnancy), age, disability, genetic information, marital status, veteran status, or any other characteristic protected by law. We strive to create a diverse and inclusive work environment where everyone feels valued and respected. This commitment extends to all aspects of employment, including recruitment, hiring, promotion, training, development, transfer, and discipline, in compliance with federal, state, and local laws.
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