Director of Marketing & Business Development

We are seeking a dynamic and growth-oriented Director of Marketing & Business Development to lead strategic expansion efforts within our AAC (Augmentative & Alternative Communication) and PWC (Power Wheelchair) division.

This role is responsible for driving referral growth, market development, and brand positioning across clinical, institutional, and community-based channels. The ideal candidate brings a strong understanding of complex rehab technology, speech/communication devices, or DME, combined with a proven ability to build and scale referral networks.

Key Responsibilities

Market Growth & Strategy

• Develop and execute a comprehensive growth strategy for AAC and PWC services across target markets
• Identify and prioritize high-value referral sources, including:
  • Speech-language pathologists (SLPs)
  • Physical and occupational therapists (PT/OT)
  • Rehab hospitals and health systems
  • Neurology, pediatric, and specialty clinics
• Analyze market trends, payer dynamics, and competitive positioning to inform strategy

Referral Development & Relationship Management

• Build and maintain strong relationships with clinical and institutional referral partners
• Serve as a key external representative for the division
• Create and implement referral engagement plans, including education, outreach, and follow-up strategies
• Partner with internal teams to ensure seamless intake and patient experience

Marketing & Brand Positioning

• Lead development of targeted marketing initiatives specific to AAC and PWC populations
• Collaborate on:
  • Educational content
  • Clinical resources
  • Referral-facing materials
• Position the organization as a trusted clinical partner in complex rehab and communication solutions

Cross-Functional Leadership

• Work closely with:
  • Clinical teams (ATP, SLP, PT/OT)
  • Operations and intake
  • Billing and reimbursement teams
• Ensure alignment between sales efforts, operational capacity, and payer requirements

Performance & Analytics

• Track and report on:
  • Referral growth
  • Conversion rates
  • Market penetration
• Use data to refine outreach strategies and improve ROI

Qualifications

Required

• 5+ years in business development, marketing, or sales leadership within:
  • DME / HME
  • Complex rehab (CRT)
  • AAC / assistive technology
  • Healthcare services
• Proven track record of building and growing referral networks
• Strong understanding of clinical workflows and referral pathways
• Excellent communication and relationship-building skills

Preferred

• Experience with AAC devices and/or power mobility (CRT/PWC)
• Familiarity with insurance / reimbursement landscape (Medicare, Medicaid, commercial)
• Existing relationships within rehab, therapy, or specialty physician networks

Key Attributes for Success

• Strategic thinker with execution-driven mindset
• Comfortable operating in a high-growth, evolving environment
• Strong clinical credibility with referral partners
• Highly relational with ability to influence and educate providers
• Data-driven but relationship-first approach

Why This Role

This is a high-impact leadership role with the opportunity to:

• Shape the growth of a specialized, clinically driven division
• Build meaningful partnerships that directly impact patient outcomes
• Drive expansion in a rapidly growing segment of healthcare