DIRECTOR OF MARKETING & COMMUNICATION

JOB TITLE: Director of Marketing & Communication

DEPARTMENT: Marketing & Communication

REPORTS TO: Vice President, Enrollment Management

UNIVERSITY MISSION: Rochester Christian University is a Christ-centered institution that empowers students to lead lives of personal and professional significance while serving God in a changing world.

POSITION SUMMARY: The Director of Marketing and Communication Services provides strategic leadership for the university’s marketing and communications efforts in support of Rochester Christian University’s mission and growth plan. This role is responsible for developing, executing, and supervising comprehensive internal and external marketing strategies that drive enrollment and philanthropic leads, elevate institutional reputation, and strengthen brand visibility.

Serving as the university’s primary brand ambassador, the Director leads integrated campaigns across print, digital, social, web, media relations, and emerging platforms. The position collaborates closely with the VP, Director of Development, campus leadership, faculty, and external agency partners to ensure alignment with enrollment strategy, brand standards, and institutional goals. This role also oversees promotional spending, agency coordination, and performance analytics to ensure data-informed decision-making. The Director serves as the sole full-time, in-person marketing and communications professional and plays a central role in advancing RCU’s public profile and community presence.

EDUCATION AND/OR EXPERIENCE REQUIRED:

Bachelor’s degree required (marketing, communications, journalism, public relations, or related field preferred)
Master’s degree preferred
3-5 years of professional marketing, communications, or public relations experience, preferably in higher education

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Strategic Leadership & Brand

Develop and execute university-wide marketing and communication strategies in collaboration with university leadership and contracted consultants
Champion and enforce RCU brand guidelines; serve as primary brand ambassador
Assess and refresh marketing materials to support enrollment growth and institutional advancement goals
Advise administrative leadership on marketing and communication strategy

Marketing & Campaign Execution

Lead marketing campaigns promoting academic programs, events, and institutional initiatives
Manage agency partners for advertising, public relations, photography, video production, lead generation, and nurture campaigns
Oversee all promotional spending and marketing budget management
Collaborate on enrollment strategy and Salesforce analytics related to lead generation

Digital & Web Oversight

Oversee digital marketing strategy, website design, brand alignment, and performance
Manage web products and ongoing content updates using WordPress & Elementor
Develop and maintain a structured process for intentional and current website content
Manage and create content for all university social media platforms

Creative Direction and Content Production

Provide editorial oversight for all university communications
Design marketing materials for print and digital platforms
Create visual assets for web, social media, video, and campus displays
Manage workflow for campus marketing requests

Collaboration & Community Engagement

Partner with campus departments to support program-specific marketing goals
Coordinate with outside vendors, content creators, student workers, and interns
Support the mission, vision, and core values of Rochester Christian University

SUPERVISORY DUTIES:

Supervise student workers

REQUIRED SKILLS AND ABILITIES:

Excellent written and verbal communication skills
Experience with WordPress, Elementor, and social content management platforms (e.g., Buffer)
Proficiency in Adobe Creative Suite and Canva
Familiarity with SEO/GEO practices and GA4 reporting
Strong organizational, project management, and multitasking abilities
Ability to analyze data and adjust strategy accordingly
Strong interpersonal skills with the ability to work across diverse communities
Ability to handle confidential information with discretion
Collaborative team player with the ability to work effectively with leadership, peers, and vendors
Supportive of the University mission. Indicators of this support include a demonstrated personal faith in Jesus Christ and being active in a local church.

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