Director of Marketing, Communications, and Engagement

Summary

Founded in Santa Clara County in 1928, Goodwill of Silicon Valley is dedicated to improving employment opportunities, increasing standards of living, providing economic independence, and restoring our clients’ sense of self-worth. We achieve this through workforce creation, vocational training, and environmental stewardship. With 17 retail stores, an online store, an extensive reuse/recycling operation, and our Contract Services division, we help individuals overcome barriers to employment, build sustainable lives and communities.

Goodill of Silicon Valley seeks a creative and strategic Director of Marketing, Communications and Engagement to lead the organization’s brand, messaging, and public engagement efforts. This role is responsible for developing and executing an integrated communications and marketing strategy that strengthens public awareness, elevates the organization’s impact, and supports fundraising and community engagement goals.

The Director of Marketing and Communications will oversee all external communications, digital presence, and marketing materials while ensuring consistent messaging that reflects the organization’s mission and values.

Job Responsibilities

Community Engagement and Public Visibility

Develop and lead strategies that strengthen GWSV’s visibility, credibility, and influence across the communities it serves as it aligns with the strategic plan.

Identify and implement opportunities to elevate the organization’s presence through community partnerships, public events, and strategic collaborations. Leverage GII as a source and connector to other Goodwills.

Work with programs and leadership teams to highlight program outcomes, participant success stories, and community impact in ways that deepen public understanding and support.

Collaborate with the development team to support fundraising campaigns and donor communications.

Collaborate with the Board of Directors to solicit their support and to keep them informed.

Manage collaboration and communication with Partner/Tenants.

Secure non-profit tenants to occupy space at 1600 Technology Dr.

Design communications initiatives that increase community awareness of GWSV’s services and mission, contributing to increased program participation, donor engagement, and stakeholder support.

Support leadership in positioning GWSV as a trusted voice in workforce development and community impact through speaking opportunities, thought leadership, and public engagement.

Track and evaluate community engagement and communications metrics (media reach, digital engagement, event participation, and audience growth) to measure impact and refine strategies.

Brand Management and Storytelling

Maintain and strengthen the organization’s brand identity across all platforms and materials.

Develop compelling storytelling that highlights program outcomes, sustainability and community impact.

Ensure consistency in visual identity, tone, and messaging.

Marketing, Digital Platforms, and Public Relations

Develop and implement a comprehensive communications and marketing strategy that advances organizational visibility and engagement.

Train and supervise staff to support these efforts.

Oversee the organization’s website, social media channels, e-newsletters, and overall digital marketing presence.

Lead the development and distribution of marketing and communications materials including brochures, annual reports, campaign materials, and digital content.

Manage the creation, scheduling, and quality of content across social media and digital platforms to ensure consistent messaging and brand alignment.

Monitor engagement metrics and analytics across digital platforms to inform and strengthen communications strategies.

Establish and maintain relationships with media outlets and journalists to increase public awareness of the organization’s mission and impact.

Collaborate with GWSV’s public relations firm for media outreach and public relations efforts, including press releases, media opportunities, and reputation management.

Support organizational leadership with messaging, talking points, and materials for presentations, media engagement, and public events.

Ensure all communications and marketing materials effectively convey the organization’s mission, programs, and community impact.

Responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally either orally or in writing.

Required Qualifications

Minimum 7–10 years of experience in marketing, communications, or public relations.

Experience developing and executing integrated marketing and communications strategies.

Strong writing, editing, and storytelling skills.

Experience managing digital platforms including websites, social media, and email marketing.

Experience with brand management and content development.

Ability to translate complex program outcomes into compelling public messaging.

Experience collaborating with fundraising teams to support campaigns and donor engagement.

Strong project management and organizational skills.

Must be able to talk accurately and quickly to convey important instructions or ideas and may give presentations or speeches to large groups.

Preferred Qualifications

Bachelor’s degree in communications, marketing, journalism, or related fields preferred.

Business administration within a non-profit experience.

Working Conditions

Works in an office environment.

Works a standard workweek with occasional evenings and/or weekends.

Occasional local travel to GWSV’s retail stores.

Emotional Effort

Moderate: Occasional short deadlines. The work environment is occasionally hectic with occasional high activity, with great emphasis on teamwork.

Personal Acumen

Leadership Acumen

Vision – Able to envision the big picture

Strategic Agility – Ability to plan for the future and can think outside the box

Change Agent – Willing to take calculated risks and challenge traditional thinking for positive change

Management Acumen

Management Style – Belief in empowering employees through coaching and positive motivational techniques

Organizational Skills – Results orientated, can meet high standards, goals and objectives

Accountability Style – Holds employees accountable for standards and serves as a mentor in their professional development. Open to 360-degree feedback

Collaborative – Sees value in working and forging effective relationships with others

Teamwork – Willing to work as part of a team, enjoys sharing credit with colleagues

Problem Solver – Ability to simplify complicated issues and develop traditional and nontraditional solutions

Interpersonal Acumen

Integrity – possess the highest ethical standards, trustworthy and transparent.

Interpersonal Savvy – ability to relate and build constructive relationships with employees, customers, clients, and board members.

Composure – ability to remain calm and collected under pressure.

Communication – strong communicator, excellent listening skills and ability to develop and make effective presentations to Goodwill employees, and/or (as appropriate) Sr Management and Board Members.

Energetic – Enthusiastic with a strong personal work ethic .

Sense of Humor – ability to see the fun and enjoyment in the work environment and portray a sense of humor.

Physical Requirements

Sitting, standing, walking, touching, fingering, talking, hearing, and repetitive motions.

Move, lift, carry, push, pull, and place objects weighing less than or equal to 25 pounds without assistance.

Pay Range

$110,000 to $150,000 annually

Work Location: In person