Director of Marketing (Industrial Manufacturing | OEM Protective Cases)

Director of Marketing (Industrial Manufacturing | OEM Protective Cases)

Job Title: Director of Marketing
Location: Sherman, TX (On-site)
Travel: 20–30% (customers, trade shows, facilities)
Compensation: Competitive base salary + performance bonus + long-term incentives

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About Us

Royal Case Company is a leading U.S. manufacturer of custom protective cases for defense, medical, aerospace, industrial tools, and emerging technology markets. We are expanding our commercial team and building a strong marketing function to support significant growth across OEM and enterprise customers.

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Position Overview

We are looking for an experienced B2B industrial manufacturing marketing leader to build and lead our marketing strategy. This role combines strategic planning, product marketing, demand generation, and sales enablement — with a strong focus on OEM customer acquisition and long-cycle technical markets.

You will partner closely with Sales, Engineering, and Operations to develop positioning, launch new products and verticals, improve our digital presence, and create a marketing engine that supports predictable revenue growth.

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Key Responsibilities
• Develop and execute the overall marketing strategy for major verticals (defense, medical, industrial, outdoor, etc.).
• Translate manufacturing and engineering capabilities into clear customer-facing messaging.
• Build OEM-focused demand generation campaigns that support pipeline growth.
• Lead product marketing, sales enablement, case studies, technical sheets, and market education.
• Oversee web, SEO, digital content, and the quoting/online experience.
• Own trade show strategy and partner/distributor marketing programs.
• Manage and grow a small marketing team; oversee external partners and agencies.
• Establish marketing KPIs, reporting, and a structured operating cadence.

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What Success Looks Like
• Strong, clear positioning in all core vertical markets
• Improved OEM pipeline contribution and qualified lead flow
• Effective sales enablement tools that support rep performance
• Efficient, aligned trade show planning and execution
• A marketing function that operates with structure, consistency, and measurable results

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Qualifications
• 7–10+ years in B2B marketing within industrial, manufacturing, OEM, or contract manufacturing environments
• Experience creating positioning and go-to-market strategies for technical products
• Strong understanding of OEM buying processes and long sales cycles
• Demonstrated success building or leading a marketing function
• Ability to collaborate with engineering, sales, and operations
• Excellent communication and leadership skills

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Why Join Royal Case Company
• High visibility and ownership in a growing manufacturer
• Ability to build a modern, structured marketing function
• Direct influence on product direction, growth strategy, and commercial performance
• Team-oriented culture with strong support from sales and leadership

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Vision insurance

Experience:

• B2B marketing: 6 years (Preferred)
• Product strategy: 6 years (Preferred)

Ability to Commute:

• Sherman, TX 75090 (Required)

Willingness to travel:

• 25% (Required)

Work Location: In person