Director of Marketing- Las Vegas

Director of Marketing - Las Vegas

Location: F1 Arcade Las Vegas

Reports to: U.S. Head of Marketing

Salary: $100,000+

Overview

F1 Arcade is seeking a Director of Marketing to lead all marketing efforts for our Las Vegas venue. This role blends strategic thinking with local execution, driving brand awareness, guest engagement, and revenue through immersive campaigns and dynamic partnerships.

The ideal candidate will have deep knowledge of the Las Vegas market, its media landscape, event circuit, and cultural scene. You will work closely with the to amplify internal programming, watch parties, tournaments, and large-scale activations. You'll own the end-to-end marketing strategy for the venue and play a key role in shaping how F1 Arcade shows up across Las Vegas.

Key Responsibilities

Strategic MarketingLocal Expertise

• Act as the Las Vegas market expert, offering insights on audience trends, seasonal behaviors, and competitive positioning.
• Build and execute localized, integrated marketing plans that balance digital, traditional, and grassroots tactics.
• Partner with the HQ Marketing team to deliver omnichannel campaigns that meet national and local goals.
• Collaborate with the Event Manager to promote internal programs and major event moments (e.g., Grand Prix Week, influencer nights, holiday activations).
• Lead promotional strategies for ticketed events, managing content, calendars, signage, and campaign logistics.
• Track event performance and report post-activation reporting and insights to HQ.

PartnershipsCommunity Integration

• Develop strategic partnerships with , online travel agents, non-profits, sports teams, media, and local businesses to fuel awareness and engagement.
• Serve as the point of contact for sponsorships, donation requests, and co-marketing collaborations.

Media Buying, Local AdvertisingAffiliate Marketing

• Plan and execute efficient media that will resonate with tourist and locals.
• Manage relationships with local media reps to maximize placements and secure bonus opportunities.
• Oversee all local advertising placements including in-venue signage, event listings, and third-party sponsorships.
• Launch and manage affiliate marketing efforts to drive traffic and bookings through partner and influencer channels.

Social ContentInfluencer Strategy

• Work with Social Content team to create and collect Las Vegas-focused content that reflects the brand's tone and energy.
• Manage local creators, influencers, and videographers to produce high-impact UGC and promotional content.

Team CoordinationCommunication

• Align closely with HQ departments () to ensure local campaigns meet brand and performance expectations.
• Represent Las Vegas marketing in weekly planning and performance reviews.

MeasurementReporting

• Monitor and report on KPIs including revenue, footfall, and campaign ROI.
• Maintain a real-time marketing calendar of campaigns, promotions, and activations.

What Success Looks Like

• Consistently high-impact, on-brand campaigns that grow footfall and bookings.
• F1 Arcade becomes deeply embedded in the Las Vegas cultural and event scene.
• Strong cross-functional alignment between marketing, sales, and events.
• Local marketing drives measurable impact across revenue and guest experience.

Requirements

• 7+ years in marketing, with experience in experiential, venue, or event marketing.
• Expertise in the Las Vegas market and its cultural, hospitality, and media ecosystems.
• Strong background in local media buying and advertising.
• Experience managing affiliate marketing or performance-driven partner programs.
• Excellent project management, communication, and organizational skills.
• A strong network of local media, influencers, and community partners is a major plus.
• Ability to consistently demonstrate F1 Arcade Core Values:

• Pursuit of Excellence

  Positive Energy

  Integrity

  Team Spirit

WorkplaceWorkday

This role is expected to be in the venue at minimum two days per week, plus occasional weekends, during holiday or race seasons to meet influencers, media, event hosts, community partners, or anyone else to be set up for success during an event or activation.