Director of Marketing Operations

Overview
We are seeking a dynamic and strategic Director of Marketing Operations to lead and optimize our marketing efforts across multiple channels. This pivotal role drives the development, execution, and measurement of innovative marketing strategies that elevate brand awareness, generate leads, and foster franchisee and customer engagement. The ideal candidate will possess a passion for digital marketing excellence, a keen eye for analytics, and a talent for aligning marketing initiatives with business objectives. Join us to shape the future of our brand presence and deliver impactful marketing campaigns that resonate globally.

Duties

• Develop and implement comprehensive marketing strategies that integrate SEO, social media marketing, content marketing, and multichannel campaigns to maximize reach and engagement.
• Oversee the management of systemwide CRM (Go High Level) utilized across hundreds of franchise locations, including integrating with various marketing agencies.
• Utilize marketing automation tools and Google Analytics to analyze campaign performance, derive insights, and refine strategies for continuous improvement.
• Coordinate product management initiatives by aligning marketing activities with product launches and updates to boost visibility in local markets.
• Manage budgets effectively while overseeing performance marketing initiatives aimed at driving ROI through targeted advertising and sales funnels.
• Conduct research on market trends, competitors, and customer behaviors to inform strategic decisions and content creation.
• Manage relationships and performance of third party marketing agencies supporting franchisees.
• Collaborate with creative teams to produce engaging copywriting for various channels while maintaining brand consistency across all marketing materials.
• Drive email marketing campaigns that nurture leads and retain customers through personalized messaging and automation workflows.
• Report directly to Chief Marketing Officer following strategic vision.

Qualifications

• Proven experience in digital marketing, performance marketing, B2C marketing, and multichannel campaign management.
• Strong proficiency with SEO best practices, social media platforms (including Facebook Advertising), Google Analytics, Google AdWords, and marketing automation tools, specifically Go High Level CRM.
• Demonstrated ability to manage advertising sales initiatives across print and digital channels effectively.
• Excellent research skills combined with strategic thinking to identify opportunities for growth within competitive markets.
• Strong analytical skills with the ability to interpret data insights into actionable strategies for optimization.

Job Type: Full-time

Pay: $90,000.00 - $120,000.00 per year

Work Location: In person