Director Of Marketing & Organic Growth

Director of Marketing & Organic Growth

Location: Metro Atlanta (Hybrid)

Compensation: $80,000–85,000 Base + Performance Incentives (OTE $110,000–$150,000)

Schedule: Full-Time

Start: As soon as identified; target January 2026

About Century 21 Results / Elite Team

Century 21 Results is a top-performing Metro Atlanta brokerage with nearly 450 agents and one of the fastest-growing real estate teams in the Southeast. As our business scales, we are expanding our marketing function beyond traditional agent services and into a full strategic growth engine focused on brand authority, organic lead generation, and high-quality content. We are searching for a proactive, skilled, and experienced marketing leader who can build and own our long-term organic growth strategy.

Position Overview

The Director of Marketing & Organic Growth is responsible for designing, executing, and optimizing a comprehensive inbound lead generation system for the brokerage and internal brokerage team. This role blends strategy, content creation, digital marketing, SEO, analytics, and leadership. The ideal candidate is equally comfortable developing a high-level vision and executing hands-on production work. This is a high-impact role with full leadership support, measurable KPIs, and the opportunity to build a scalable marketing machine from the ground up.

What Success Looks Like (First 12 Months)

• A fully built and consistently producing YouTube channel.
• 200–400% increase in organic website traffic and local SEO visibility.
• Higher database engagement and measurable increases in organic inquiries.
• Reduction in reliance on paid referral sources.
• A documented, scalable, repeatable marketing system for long-term growth.

Why Join Us

• Leadership is committed to marketing investment and long-term strategy.
• High autonomy and ownership over creative vision and growth systems.
• Opportunity to build something from scratch and leave a lasting impact.
• Competitive compensation with performance incentives.
• Culture centered on excellence, results, innovation, and growth.

$150,0000 OTE

Key Responsibilities:

Content & Video Strategy

• Build and manage a strategic YouTube content plan (long-form and short-form).
• Oversee scripting, production, editing, optimization, thumbnails, and posting cadence.
• Produce short-form video content for social platforms and brand campaigns.
• Ensure all content ties back to clear CTAs and lead funnels.

Organic Growth & SEO

• Develop and execute the company’s SEO strategy across all digital assets.
• Conduct keyword research, topic clustering, and local SEO optimization.
• Oversee backend website architecture to ensure best-in-class SEO performance (indexing, speed, site structure, crawlers, sitemaps, schema, UX optimization).
• Use analytics tools (Google Analytics, Search Console, SEMrush/Ahrefs, VidIQ/TubeBuddy) to drive decisions and improve rankings.

Email & Database Marketing

• Build sophisticated email marketing campaigns, nurture flows, newsletters, and reactivation sequences.
• Manage database segmentation and lifecycle automation.
• Improve open rates, click-through rates, and database-driven lead opportunities.

Brand & Creative

• Maintain brand consistency across all digital platforms and marketing channels.
• Design and produce marketing assets, graphics, templates, and short-form visuals.
• Oversee social media presence, content calendars, and platform optimization.

Leadership & Collaboration

• Work closely with leadership to define long-term marketing vision and KPIs.
• Create marketing systems, SOPs, and repeatable processes for scalability.
• Collaborate with agents, videographers, freelancers, and internal staff.
• Track performance metrics and deliver clear weekly reporting.

Required Skills & Experience

• 5+ years of experience in digital marketing, content marketing, or growth marketing.
• Proven ability to build inbound marketing funnels and scalable organic lead systems.
• Strong understanding of search algorithms, ranking signals, and modern SEO practices.
• Experience managing backend website structure and technical SEO components.
• Proficiency in video production and editing (Premiere, Final Cut, Descript, etc.).
• Experience with social media strategy across major platforms.
• Email marketing and automation expertise (Mailchimp, HubSpot, FollowUpBoss, etc.).
• Strong copywriting, storytelling, and on-brand communication skills.
• An analytical mindset with comfort using data to drive decisions.
• Strong project management, time management, and collaboration skills.

Preferred Qualifications

• Experience in real estate or other competitive, service-based industries.
• Experience building a YouTube channel or podcast audience.
• Familiarity with SEO tools (SEMrush, Ahrefs, Moz).
• Experience with CRM systems and marketing automation workflows.
• Basic design skills (Canva, Adobe, Figma).

At CENTURY 21 Results, our mission is to help achieve dreams through buying and selling real estate.

Between 2020-2023, we sold nearly $3 billion in real estate, effectively helping close over 5,000 homes.

Our firm serves the entire state of Georgia and is expanding into Florida (Metro-Atlanta, North Georgia, Savannah, Augusta, Cocoa Beach, etc.)

Business Highlights:

• Over $15.5 billion in lifetime sales.
• #1 Century 21 office in the state of Georgia.
• 23 Century 21 office in the United States.
• #8 Century 21 office globally.
• Top 1% of Zillow's most reviewed real estate teams in the United States.
• Top 25 Residential Real Estate Offices in Atlanta.
• Top 25 Office in Atlanta for the Atlanta Business Chronicle 2012-2022.
• The largest international exposure of any real estate franchise: C21 is in 86 countries
• 155,000 agents and 14,250 offices strong.