Director of Marketing-Property Management

Director of Marketing

Hometown Holdings LLC

Job Description

Overview
We are seeking an energetic and strategic Marketing Director specializing in Property Management to lead our marketing initiatives and elevate our brand presence across multiple channels. In this pivotal role, you will craft innovative marketing strategies, oversee digital and traditional campaigns, and drive engagement with prospective tenants, partners, and stakeholders. Your leadership will ensure our property portfolio stands out in a competitive market, delivering measurable results that support our growth objectives. This is an exciting opportunity for a dynamic marketing professional passionate about real estate and property management to make a significant impact.

Responsibilities

• Develop and execute comprehensive marketing strategies tailored to the property management sector, focusing on increasing occupancy rates and brand recognition.
• Lead multichannel marketing campaigns utilizing digital platforms such as social media, email marketing, SEO, Google AdWords, Facebook Advertising, and content marketing to reach target audiences effectively.
• Manage advertising sales efforts by collaborating with external agencies and partners to maximize campaign reach and ROI.
• Oversee the creation of compelling content across various formats using Adobe Creative Suite tools, ensuring messaging aligns with brand standards and resonates with diverse audiences.
• Utilize analytics tools like Google Analytics and performance marketing metrics to monitor campaign effectiveness, optimize strategies, and report on key performance indicators.
• Implement marketing automation systems to streamline lead nurturing, customer engagement, and conversion processes.
• Coordinate with product management teams to align property offerings with market trends and customer needs through research and competitive analysis.
• Maintain a strong understanding of e-commerce platforms such as WordPress and HTML basics to support website updates and content management efforts.
• Manage budgets efficiently across all marketing initiatives while ensuring maximum impact through strategic planning.
• Foster collaboration across sales teams to support advertising sales efforts that drive revenue growth.

Qualifications

• Proven experience in digital marketing, content marketing, B2B marketing, performance marketing, and multichannel strategies within the property management or real estate industry.
• Strong proficiency in SEO, social media marketing, Google AdWords, Facebook Advertising, Google Analytics, email marketing tools, and marketing automation platforms.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation and campaign assets.
• Knowledge of HTML basics and WordPress for website management and content updates.
• Excellent research capabilities to analyze market trends and competitor activities.
• Exceptional copywriting skills with the ability to craft clear, persuasive messaging tailored to target audiences.
• Demonstrated ability to manage budgets effectively while delivering measurable results.
• Strong leadership qualities with the ability to coordinate cross-functional teams and external agencies. Join us as we innovate in the property management space by leveraging cutting-edge marketing techniques! If you're a motivated leader with a passion for creating impactful campaigns that drive growth—this is your chance to shine!
• Other:
• Other duties as assigned.
• Education, Experience, and Licensing Requirements:
• High school diploma, GED, or equivalent

To apply to this position please select the apply now function or visit our website at ­­hthproperties.com for a full available list of job opportunities.

• Bachelor’s degree or equivalent experience preferred
• 3-5 years’ experience in real estate or sales
• 1-3 years’ management experience a plus
• Solid knowledge of office software such as Microsoft Outlook, Excel, and Word

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person