Director of Media

About Us:

About Us:

Pronoia Labs is a passionate team of professionals who support dynamic lifestyle brands, operating across multiple states within the US. The brands we support are e-commerce powerhouses in a variety of sectors. As we continue to evolve, we plan to expand into more verticals over the next 12-18 months, ensuring our company remains synonymous with versatility and innovation. We operate under the ethos of "it's your turn," a slogan that captures our belief in transformation and opportunity, whether it's a verb to signify change or a noun representing a chance to make an impact.

Overview:

We are seeking a visionary Director of Media to lead our content creation efforts across multiple platforms. The ideal candidate will possess a unique blend of storytelling expertise and technical proficiency in videography, vlogging, editing, and light photography. This role requires a dynamic individual who can create compelling narratives while producing diverse types of content, from cinematic footage to iPhone-style user-generated content (UGC), each optimized for specific purposes. A deep understanding of the sales funnel and experience in creating content for e-commerce conversion, social media engagement, and brand-building is essential. If you’re an innovative, detail-oriented leader with a passion for visual storytelling, we want you to join our team.

Key Responsibilities:

Content Creation & Strategy:

• Lead the creation of long-form, short-form, and viral "dumb media" content.
• Develop, execute, and optimize content for social media platforms including YouTube, Instagram, TikTok, Reddit, X (Twitter), and more.
• Produce content for internal uses such as training videos, customer service FAQs, and promotional commercials.
• Utilize B-roll, thumbnail strategies, and both horizontal and vertical formats to maximize engagement and effectiveness.

Storyboarding & Planning:

• Collaborate closely with the CMO and Founder to storyboard and plan all major video and media projects.
• Manage a detailed content calendar that prioritizes campaigns and launches with clear rationale and objectives.

Execution & Leadership:

• Lead the full media production pipeline from ideation and filming to editing and distribution.
• Oversee the hiring of external photographers or specialists for high-end e-commerce and lifestyle shoots when necessary.
• Build and manage a growing media team as the brand scales, ensuring seamless collaboration with the overall marketing strategy and brand vision.

Brand Understanding & Adaptability:

• Ask key questions to deeply understand the brand’s core identity, voice, and emotional connection with its audience.
• Ensure all content produced reflects the brand’s vision and messaging, maintaining consistency across all platforms.
• Stay up to date on current trends in social media, viral content, and platform-specific strategies, adapting when necessary to remain competitive.

Areas of Focus:

• Social Media Platforms: YouTube, Instagram, TikTok, Reddit, X (Twitter), Meta Marketing.
• User-Generated Content (UGC): Ability to blend professional quality with raw, viral-ready content.
• E-commerce Conversion: Produce content that directly impacts online sales and drives conversion rates.
• Trend Awareness: Keep up-to-date with platform trends, memes, and viral content to evolve the brand’s media strategy.
• Organizational Skills: Manage detailed content schedules that balance short-term campaigns and long-term brand-building.
• Documentary/Vlog Creation: Craft compelling vlogs and behind-the-scenes content that is engaging and authentic, with potential for larger-scale projects like a Netflix documentary.

Reporting & Accountability:

• Weekly Reports: Provide concise, data-driven updates to the C-suite, including key metrics on content creation, editing performance, audience engagement, and emotional ROI.
• Highlight milestones, challenges, and strategic insights to improve future content performance.

Requirements:

Skills & Experience:

• Proven experience in videography, vlogging, editing, and photography.
• Expertise in producing cinematic footage and iPhone/UGC-style content.
• Strong understanding of creating content for different stages of the sales funnel (top, middle, and bottom).
• Experience developing e-commerce content that drives sales and enhances brand presence.
• A track record of creating viral content and adapting to platform-specific trends.
• Exceptional storytelling ability, with a keen eye for visual composition and engaging narratives.

Soft Skills:

• Strong communication skills, ability to ask the right questions to understand the core objectives and audience needs.
• Leadership and team-building skills with the ability to motivate and manage a creative team.
• Highly organized with attention to detail and the ability to manage multiple content projects simultaneously.
• A deep passion for brand vision and an emotional connection with audiences.

Growth Opportunities:

• This role will evolve as the company expands. Initially hands-on, the Director of Media will be responsible for building a team, scaling media efforts, and overseeing all creative projects.
• As the company grows, the Director will have the opportunity to take on more leadership responsibilities and directly influence the strategic direction of content and media efforts.

Travel Requirements:

• As a multi-state operator, occasional travel may be required to capture content. Travel may be on short notice depending on campaign requirements.

Why Join Us:

If you are passionate about storytelling, thrive in fast-paced environments, and are excited to take on a critical role in shaping the visual identity of a rapidly growing brand, this role is for you. We offer a dynamic, innovative team and a chance to make a real impact in a high-growth environment.

If you’re ready to lead the charge in building and elevating our media presence, we encourage you to apply and help shape our brand’s future.

We're excited to see how you can contribute to supporting the team, where you'll have the opportunity to make a significant impact in a variety of emerging markets.

Pronoia Labs is an equal opportunity employer and considers applicants for employment without regard to race, color, religion, sex, gender, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, state, or local law.

Job Types: Full-time, Part-time

Pay: $90,000.00 - $125,000.00 per year

Benefits:

• Paid time off

Experience:

• videography, vlogging, editing, and photography.: 4 years (Required)
• Director of Media : 2 years (Required)

Work Location: In person