Director of Media

Director of Media

Blackbaud’s software and data power the people and organizations changing the world—from local food banks to Fortune 500 CSR programs. As Director of Media, you’ll own the full-funnel paid media strategy that puts our mission-driven brand in front of every changemaker who can benefit from it. You’ll translate brand and demand strategies into high impact paid media programs—ensuring campaigns are visible to the right audiences, in the right channels, at the right moments across the funnel. You’ll balance long term brand goals with performance rigor, activating campaigns through media to drive awareness, consideration, and pipeline

If you thrive on bold ideas, data-driven experimentation, and mentoring high-performing teams, this is your chance to scale purpose-built innovation across the nonprofit and corporate impact landscape.

What you’ll do:

• Own the full funnel paid media approach—activating brand and demand campaigns across upper and lower funnel channels to support long-term brand equity and near-term growth targets.

• Lead an A-team of channel experts (search, paid social, programmatic, video/CTV—connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability.

• Partner with Demand, Brand and Creative teams to activate unconventional, attention-grabbing ideas through paid media—scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.

• Own forecasting, budget modeling, and attribution to guide investment decisions that optimize both CAC and Net Revenue Retention (NRR).

• Design and evangelize a test-and-learn roadmap (incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks.

• Strengthen brand affinity by identifying high impact paid placements, partnerships, and media environments for brand campaigns so our audiences think effortlessly and positively about Blackbaud.

• Integrate with cross-functional peers in brand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs.

• Scale globally—managing agency and in-house execution across multiple regions, languages, and regulatory environments.

• Report what matters—delivering concise, outcome-oriented media narratives to senior leadership.

• Act as a strategic media partner to Brand and Demand —translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.

What you’ll bring:

• 10+ years of B2B or SaaS media leadership, owning brand and performance programs end‑to‑end across the funnel.

• A proven track record building and leading high‑impact media teams, including internal talent and agency partners.

• Deep expertise across paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms.

• Strong command of modern search and discovery, including SEO and AEO, with a practical understanding of how brands surface across LLM‑driven experiences and AI‑powered search.

• A portfolio of inventive, cost‑efficient campaigns—including surprise‑and‑delight physical‑world experiences and micro‑targeted digital/physical hybrids—that delivered measurable lift.

• Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media’s impact on net revenue retention.

• Hands‑on experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions.

• Strong analytical and storytelling skills, able to turn complex data into clear direction and executive‑ready narratives.

• Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA.