Director of Media Strategy

Director of Media Strategy
Remote (Ideal candidate in the Denver Metro area) | Location3

Location3 is looking for a Director of Media Strategy to lead audience‑first, full‑funnel media strategy across enterprise, franchise, and multi‑unit brands. This is a senior leadership role for someone who believes media should drive measurable growth by connecting audience intent, consumer journeys, and business outcomes.

This role works across some of Location3’s most complex client programs, designing strategies that scale nationally while delivering strong local performance. You will partner closely with Paid Media, SEO, Marketing Technology, and client leadership to translate business objectives into integrated, privacy‑safe, and future‑ready media strategies.

Key responsibilities

Audience and journey strategy

• Develop and evolve audience frameworks, segmentation models, and personas that support enterprise and franchise growth models
• Design cross‑channel consumer journey strategies that reflect how audiences build intent, convert, and re‑engage across the funnel
• Lead audience development initiatives using first‑party data, platform insights, research, and behavioral signals
• Apply a deep understanding of conversion dynamics, including how and when media influence is most impactful
• Partner with CRM and analytics teams to connect lifecycle strategies across paid and owned touchpoints

Integrated media strategy

• Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
• Partner with Paid Media and SEO leadership to ensure paid, organic, and owned strategies are aligned and mutually reinforcing
• Translate client objectives into actionable strategies including budget allocation, channel roles, testing roadmaps, KPIs, and measurement plans
• Lead planning, forecasting, pacing, audience activation, and optimization across enterprise and local programs
• Define channel roles and sequencing based on journey stage and audience intent

Enterprise and local strategy

• Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
• Ensure strategies drive both brand‑level growth and location‑level outcomes such as leads, visits, calls, bookings, and local conversions
• Partner with paid and organic teams to operationalize programs that can deploy consistently across hundreds or thousands of locations
• Build frameworks that account for market maturity, competition, seasonality, and local demand patterns

Performance, innovation, and platform leadership

• Establish standards for testing, optimization, performance management, and media quality across channels
• Lead experimentation initiatives including incrementality testing, lift studies, geo testing, creative testing, and audience validation
• Identify and evaluate emerging platforms, tactics, and audience tools to improve targeting, efficiency, and results
• Partner with platform representatives to assess new capabilities and translate innovation into scalable application

Measurement and strategic narrative

• Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes
• Create executive‑ready performance narratives that connect media inputs to consumer journey impact and business results
• Use insights to recommend optimizations, reallocations, and long‑term growth opportunities

Team and client leadership

• Serve as a senior strategic advisor to clients, presenting insights, performance narratives, and forward‑looking recommendations
• Influence cross‑functional teams across paid and organic media to deliver cohesive strategies and outcomes

What you will bring

• Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
• Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
• Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
• Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
• Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
• Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
• Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
• Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
• Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution

About Location3

Location3 is a fully remote digital marketing agency founded in 1999. We help enterprise and multi‑location brands improve performance through scalable, data‑driven marketing solutions. Our team of more than 60 employees supports global, national, and local brands, with many client partnerships lasting three years or longer.

We value collaboration, learning, and connection. Our culture is supported through ongoing training, strong technology infrastructure, remote‑first flexibility, and opportunities to connect through virtual events and our annual in‑person company retreat. We offer competitive benefits including medical, dental, vision, matching 401k, wellbeing stipends, and remote work support.

Location3 is committed to building a diverse, inclusive, and equitable workplace and is proud to be an equal opportunity employer.