Director of Paid Advertising

Location: Hybrid Remote (Home-based with 2x monthly in-person requirements in South Jordan, UT)

About Gravitate One

Since 2008, Gravitate One has been a Utah-based powerhouse dedicated to delivering impactful results. We believe in a holistic, data-driven approach to digital marketing, but we never lose the human touch. Our team thrives in a collaborative, supportive environment where we manage SEO, PPC, web design, and social media for a diverse portfolio—from local startups to national brands.

The Best of Both Worlds

We embrace a remote-first culture that respects your deep-work time. However, we also value the energy of face-to-face collaboration. This role is primarily remote, but we gather at our South Jordan office at least twice a month for high-level strategy sessions. Because of this, candidates must reside within the Salt Lake City metropolitan area (Wasatch Front).

Key Responsibilities

• Campaign Management: Develop, implement, and manage comprehensive paid advertising campaigns across Google Ads (Search, Display, Video) and Meta Ads (Facebook, Instagram).
• Strategic Research: Conduct thorough keyword research, audience targeting, and competitive analysis to fuel campaign growth.
• Creative Collaboration: Write compelling ad copy and partner with our creative team to develop engaging visuals that convert.
• Optimization & ROAS: Monitor performance, analyze key metrics, and relentlessly optimize campaigns to improve ROAS and hit client KPIs.
• Advanced Tracking: Implement and troubleshoot conversion tracking using Google Tag Manager (GTM), GA4 event configurations, and platform-specific pixels to ensure data integrity.
• Reporting: Provide regular, insightful reports that translate complex data into actionable narratives for clients and internal stakeholders.
• Innovation: Stay ahead of the curve on digital advertising trends and test emerging platforms to keep our clients at the forefront.

Required Skills and Qualifications

• Proven Track Record: Experience as a Digital Advertising Specialist, PPC Specialist, or a similar agency-side role.
• Platform Mastery: Hands-on expertise in Google Ads and Meta Ads Manager.
• Data Accuracy: Demonstrable expertise in setting up and troubleshooting tracking pixels and conversion events.
• Analytical Mindset: Ability to interpret data, identify trends, and make decisive, data-driven adjustments.
• Communication: Excellent written and verbal skills—you can explain the "why" behind the numbers.
• Agility: Ability to manage multiple projects and clients simultaneously in a fast-paced agency environment.

Preferred Qualifications

• Google Ads and/or Meta Blueprint certifications.
• Experience with LinkedIn Ads, TikTok Ads, or Pinterest Ads.
• Familiarity with GA4 and advanced analytics setups.

The "Gravitate One" Edge (Helpful, but not Required)

• WordPress or other CMS background.
• Ping-pong skills
• Cool hobbies—whether you’re an outdoor enthusiast, a songwriter, or a master of the grill.
• Good taste in music (or at least a willingness to defend your playlist).

What We Offer

• Competitive salary and a comprehensive benefits package (Medical, Dental, Vision).
• Paid Time Off to recharge.
• A collaborative environment that genuinely invests in your professional growth.
• The chance to work with a diverse range of clients and high-performing teammates.

Job Type: Full-time

Job Type: Full-time

Pay: From $60,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in South Jordan, UT 84095