Director of Paid Media

Overview
We are seeking a dynamic and experienced Media Director to lead our digital marketing initiatives. The ideal candidate will have a strong background in performance marketing and a proven track record of managing successful media campaigns across various platforms. This role is crucial for driving our online presence, optimizing our advertising strategies, and enhancing our overall marketing efforts.

Responsibilities

• Develop and execute comprehensive media strategies that align with business objectives.
• Manage and optimize PPC campaigns across platforms including Google Ads, Bing Ads, and Facebook Advertising.
• Oversee performance marketing initiatives, ensuring effective budget allocation and ROI analysis.
• Conduct keyword research and utilize SEO tools to enhance organic search visibility.
• Implement conversion optimization techniques to improve user engagement and sales on e-commerce sites.
• Utilize Google Analytics and web analytics tools to track campaign performance and derive actionable insights.
• Coordinate social media management efforts across various channels, including Twitter Ads.
• Lead media buying and planning processes to maximize reach and impact.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding across all digital platforms.
• Stay updated on industry trends and emerging technologies to continually refine marketing strategies.

Experience

• Proven experience in digital marketing with a focus on performance marketing, SEM, and media buying.
• Strong knowledge of Google AdWords, DoubleClick, Google Tag Manager, and other relevant tools.
• Familiarity with affiliate marketing strategies and budgeting processes.
• Experience in managing social media campaigns with a focus on conversion optimization.
• Demonstrated ability to analyze data using Google Analytics and other web analytics platforms.
• Excellent communication skills with the ability to work collaboratively in a team environment.
• A passion for staying ahead of digital marketing trends and best practices. If you are an innovative thinker with a strong analytical mindset who thrives in a fast-paced environment, we encourage you to apply for this exciting opportunity as we continue to grow our brand's digital footprint.

Job Types: Full-time, Part-time, Contract

Pay: $40,000.00 - $95,000.00 per year

Expected hours: 8 – 40 per week

Work Location: Remote