Director of Patient Growth & Social Media

Full-Time | In-House | Mission-Driven | Performance-Based Growth Opportunity

Help Us Change the Health of Pittsburgh Families

This is NOT your average social media job.

We are Family Chiropractic — home of the Pittsburgh Migraine Challenge — and we are on a mission to transform the way families think about health through Specific Corrective Chiropractic Care, Functional Medicine, Functional Massage, and proactive wellness.

We are looking for a full-time, in-house Director of Patient Growth & Social Media whose primary purpose is simple:

Bring 30+ new patients into our office every month.

This role is for someone who understands that social media is not about random posting…
It is about:

Attention → Trust → Conversion → New Patients

If you are a content creator, strategist, storyteller, performance marketer, and growth-minded leader who wants to deeply understand a brand and dominate locally, keep reading.

Who We Are: Family Chiropractic is not a symptom-based chiropractic office.

We specialize in:

✔Pittsburgh Migraine Challenge

✔Specific Corrective Care (Gonstead-focused)

✔Pregnancy + Pediatric Family Care

✔Functional Medicine

✔Functional Massage

✔Community Health Education

We are unique and different.
We are bold.
We are growing.
And we need the right person to help us amplify that message.

Your Mission

Your sole purpose: Generate consistent, measurable patient growth.

You will own and execute:

• Social media growth across Facebook, Instagram, TikTok, YouTube, Google
• Lead generation campaigns
• Paid ad campaigns (Meta, retargeting, local awareness)
• Email + text nurture campaigns
• Migraine Challenge promotions
• Patient testimonial campaigns
• Local brand authority building
• Community campaign promotion
• Referral campaign support

What Winning Looks Like:

Monthly Goal: 30+ New Patient

• Migraine sufferers
• Family wellness patients
• Functional medicine leads
• Massage Leads

KPI Ownership:

• Leads generated
• Cost per lead
• Appointments booked
• Show-up rates
• Conversion rates
• ROI

Daily/Weekly Responsibilities:

Content Creation:

✔Film in-office videos
✔ Reels + TikToks
✔ Educational doctor clips
✔ Patient success stories
✔ Community footage
✔ Brand campaigns

Campaign Management:

✔ Build + optimize ad campaigns
✔ Email campaigns
✔ SMS campaigns
✔ Landing pages
✔ Lead magnets

Brand Immersion:

✔ Learn Dr. Cotey + Dr. Amanda’s philosophy
✔ Understand our patient journey
✔ Become an extension of our mission

Required Skills:

You MUST have:

• Social media marketing experience
• Video creation/editing (CapCut, Premiere, Canva, etc.)
• Copywriting skills
• Paid ad management
• Funnel thinking
• Conversion strategy
• Basic photography/videography
• Strong understanding of consumer psychology

Bonus Points:

• Go High Level
• Mailchimp
• Chiropractic/healthcare marketing
• Functional medicine branding
• Local business growth

Who You Are:

You are:

✔Competitive
✔Creative
✔Mission-driven
✔Data-focused
✔Highly organized
✔Results obsessed
✔Coachable
✔Energetic

You are NOT:

✘ Just a graphic designer
✘ Just a photographer
✘ Someone who “likes social media”
✘ An agency juggling multiple brands
✘ Someone who needs constant hand-holding

Compensation:

Base Salary: based on experience

Performance Bonuses: Additional bonuses tied directly to results. The right person should be earning $80,000 by the end of their first year with a direct path to the ability to earn $150,000/year in our company

This role has serious upside for the right person.

Why This Opportunity Is Different:

You won’t just “manage social media.”

You’ll help build:

• A local movement.
• A dominant health brand.
• A mission bigger than marketing.

You will have the opportunity to directly impact families, help people suffering from migraines and chronic health challenges, and become a major force in a rapidly growing business.

To Apply:

Please submit:

• Resume Portfolio or examples of campaigns/content A short video (2–3 min) answering:“If your only goal was to help Family Chiropractic generate 30 new patients per month, how would you do it?”

Final Thought: If you are hungry, creative, strategic, and want to be part of something meaningful… We want to meet you.

Pay: $45,000.00 - $150,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Professional development assistance
• Referral program

Application Question(s):

• Go back and read over the job position AGAIN and share with us the top three reasons why you're applying for this position on our team.
• Do you believe attracting 30 New Patients into our office on a monthly basis will be a challenge?

Experience:

• Funnel Building: 2 years (Preferred)

Work Location: Hybrid remote in Cranberry Township, PA 16066