Director of Performance Marketing

Company Information

Better World Books (“BWB” or the “Company”) is a for-profit socially conscious business and a global online bookseller that collects and sells new and used books online matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the UK, U.S., and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, has sold over 100 million books, has donated over 38 million books, and has reused or recycled more than 475 million books.

Director of Performance Marketing

Job Summary:

The Director of Performance Marketing is a highly analytical and results-driven leader responsible for the strategy, execution, and optimization of all direct response marketing channels. This pivotal role will focus on driving measurable growth in revenue, customer acquisition, and return on ad spend (ROAS) while aligning all performance initiatives with BWB's social mission and purpose. You will be instrumental in scaling our paid media, affiliate, and SEO/SEM efforts, utilizing data to unlock new growth opportunities and efficiently manage a significant marketing budget. This role requires a blend of strategic thinking, hands-on channel management expertise, and a passion for social impact.

Essential Functions:

● Performance Strategy & Execution—Develop and own the global performance marketing strategy across all paid and organic channels (e.g., SEM/PPC, Paid Social, Display, Affiliates, SEO/Content Marketing) to meet and exceed ambitious revenue and efficiency targets while ensuring profitability.

● Budget Management—Oversee and allocate a multi-million dollar performance marketing budget effectively, ensuring optimal ROAS and lifetime value (LTV) for new customers.

● Partner with analytics and finance teams to align marketing strategies and spend with Company margin and profitability goals.

● Take ownership of the performance marketing function, driving strategy, execution, and optimization while collaborating cross-functionally to foster a culture of testing, iteration, and data-driven decision-making.

● Channel Optimization—Drive continuous improvement in key metrics (CPA, CTR, Conversion Rate, AOV) through rigorous A/B testing as possible, audience segmentation, and creative optimization across all campaigns.

● Analytics & Reporting—Establish a robust measurement framework, own performance reporting and forecasting, and clearly communicate results, insights, and strategic recommendations to the executive team and cross-functional partners.

● SEO/SEM Strategy—Oversee the holistic SEO strategy (technical, on-page, off-page) and search engine marketing efforts to maximize organic visibility and paid search efficiency.

● Cross-Functional Collaboration—Work closely with the eCommerce, Merchandising, and Technology teams to ensure seamless customer experience, optimize landing pages for conversion, and integrate new marketing technologies.

● Marketing Technology and Data Systems — Partner with internal development and data teams to refine and enhance our custom marketing systems for improved efficiency, tracking accuracy, and personalization.

● Mission-Driven Growth—Ensure all high-volume, high-efficiency marketing campaigns are executed in a manner that reinforces and authentically communicates BWB’s Purpose and Pillars.

● Competitive Intelligence—Monitor market trends, competitive activity, and evolving advertising platforms to identify and act on new opportunities for growth.

● AI and Industry Innovation—Continuously monitor and assess how advances in AI are reshaping performance marketing and SEO, identifying and testing new tools, automation opportunities, and best practices to drive growth.

Knowledge, Skills, and Abilities:

● Deep, hands-on expertise in managing and scaling performance marketing channels, particularly Google Ads (Search & Shopping) and Paid Social (Meta).

● Proficient understanding of SEO principles, execution, and its interdependence with content and technical website performance.

● Exceptional analytical skills with a proven ability to translate complex data into clear, actionable business strategies.

● Advanced proficiency in web analytics platforms (e.g., Google Analytics 4) and data visualization tools.

● Proven ability to manage significant marketing budgets and deliver high ROAS.

● Strong leadership and people management skills, with experience developing high-performing teams.

● Excellent written and verbal communication skills, including the ability to present complex strategies to senior leadership.

● Proactive, self-starter mindset with the ability to manage multiple priorities in a fast-paced environment.

● A passion for the Better World Books mission and an ability to weave social impact into performance-driven narratives.

Qualifications, Training, and Experience:

● Bachelor’s degree in marketing, business, economics, or a related quantitative field. Master’s degree is a plus.

● 8+ years of progressive experience in digital and performance marketing, with at least 3-5 years in a leadership/Director-level role managing multi-channel acquisition for an eCommerce business.

● Proven track record of driving significant, measurable revenue and customer acquisition growth while maintaining efficiency targets.

● Experience with advanced measurement techniques, including incrementality testing, LTV modeling, and attribution.

● Strong alignment with the Purpose and Pillars of BWB.

Our Purpose

● Better World Books promotes the pursuit of knowledge.

Our Pillars

● Champions Integrity—Better World Books champions integrity as its guiding principle in every decision it makes.

● Enriches Community—Better World Books enriches the lives of booklovers globally through sustainable services, superior selection, and an unparalleled customer experience.

● Supports People—Better World Books supports and fosters a respectful and safe work environment while empowering customers and communities.

Benefits

● Health—Multiple health plans to choose from offered by Anthem Blue Cross/Blue Shield with a shared cost between BWB and the employee. Benefit begins on the 1st of the month after thirty (30) days of employment.

● Dental and vision offered by Met Life—shared cost between BWB and the employee.

● Paid Time Off (PTO)—Generous PTO accrual plan begins after sixty (60) days of employment.

● Volunteer Time Off (VTO)—Every full-time employee may volunteer in the community and get paid for it.

● For pet lovers—BWB offers pet insurance via paycheck deduction and a pet bereavement day in the event you lose your beloved pet.

● Free books—Employees may choose unlimited books from BWB’s recycled-book area each month for free.

● Flexible work arrangements—Some employees, depending on role, may elect a flexible work arrangement choosing when and where they work. We manage by results.

● 401(k) with Company match.

● And the best benefit of all—every single person who works at Better World Books is promoting literacy and knowledge for all. Your work truly matters here.

Reports to: Vice President, Business Analytics

Location: Mishawaka, Indiana or remote as approved, with 25-30% travel to Mishawaka, IN, as required.

*BWB reserves the right to update and amend the terms in this Job Summary at its sole discretion and at any time.

Job Type: Full-time

Pay: $135,000.00 - $145,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person