Senior BI Analyst

Our client is a leading global B2B content provider within the iGaming iGaming industry with over 9000 employees. The C-level are looking to bolster their ecosystem team that focuses on all interactions players enjoy outside their games and the parts that connect to their ecosystem inside of games. If you’re able to bring thoughtful, data-driven reasoning, obsessive insights, and coordination execution to a highly driven, fast-moving, and talented team, you’ll fit right in.

This s a very senior data/BI role; working closely with lobby specialists, promotion teams, product owners, commercial specialists, designers, business analysts, and development teams, this is a hands-on role that can be on the ground in Gibraltar, Dubai, Serbia, Romania, Latvia, Malta, Isle of Man, or remote.

What You Will be Doing

Tracking Strategy & Data Governance:

• Define daily KPIs and maintain a clear data dictionary that will be used to determine insights and chart success.
• Work with Lobby Specialist to set detailed tracking metrics, tagging structures, dimensions, parameters, and report frameworks.
• Work with Product and Development teams to ensure tracking requirements are correctly implemented.
• Remain vigilant regarding our data quality. Does the data line up with our expectations? Scrutinize the information, investigate, and escalate any issues to ensure that we are quick to respond.
• Expand our tracking capabilities so that you and the business can make better informed decisions regarding the lobby and broader ecosystem.

Analysis & Reporting

• Analyze activity data, focusing on acquisition metrics (how many players are managing to attract to the lobby), retention metrics (how good of a job are doing of getting repeat lobby visitors and users), and behavioral metrics.
• Identify and track key user flows and funnels in the lobby. Liaise with Business Intelligence and Development to put necessary measurement tools into place.
• Document your analysis methodologies for the broader team.
• Review algorithmic outputs to ensure the recommendations are sensible and align with expected player behaviours.
• Help curate game titles in the lobby, so that (a) new releases are getting the real estate and exposure they deserve, (b) popular titles are easily discovered and played, (c) recommendation algorithms fit well with manual curation, and (d) the organisational structure of the lobby lends itself well to a strong discovery experience.

Strategic Insight & Stakeholder Support

• Identify trends and insights in the data to make recommendations to (a) Commercial teams for features they should be pushing, (b) Promotion and Marketing teams for manual curation matters, and (c) Product teams to review, consider, and include in the product roadmap.
• Help Product define and measure what success looks like for specific features and perform pre- and postlaunch analyses.
• Provide timely data and insights to Commercial teams to help them focus their efforts and effectively position our products and upcoming features in client conversations.
• Present clear, actionable insights to various audiences in the most effective format.

ROLE REQUIREMENTS

• You MUST have experience working with BI & data science teams to define and pull operational data necessary for you to conduct your responsibilities.
• You MUST have experience analysing acquisition, retention, and user experience data in a complex, large-scale product portfolio, ideally with experience in iGaming.
• You MUST have a well-rounded background in business intelligence/data science mixed with a commercial mindset. Understanding how to connect the two is vital to this role.

Key Experience Areas

• You will have worked with reporting suites like Tableau (or similar) and understand how you can build out dashboard and reports.
• You are familiar with the setup, management, and reporting of digital analytic tools, such as GA4, Adobe Analytics, Snowplow, or similar
• You will be presenting a lot of information to different audiences around the business. You need to have mastery over the Office Suite and any other digital design products that can clearly communicate and relay your ideas.
• Ideally you are experienced with digital experience analytic tools like Hotjar or Fullstory would be an asset.
• Ideally you will have some technical background or knowledge in the data space.