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Director of Product Marketing

Remote, United States

Description

Blue Mantis is Seeking a hands-on, strategic leader to direct product marketing initiatives for Blue Mantis, a leading IT security-focused managed services provider. You’ll work directly with our leadership, sales, product, and engineering teams to shape our go-to-market strategy, build brand awareness, and generate demand.

Key Responsibilities

Develop and execute our go-to-market and positioning strategy to differentiate us in the MSP space.
Work with the Digital Marketing and Demand Generation teams to drive customer acquisition through targeted, measurable campaigns (paid, organic, partnerships, events).
Own the product marketing roadmap across multiple Blue Mantis practices, coordinating launch strategies and execution.
Drive awareness and adoption by closely collaborating with internal Blue Mantis teams to align messaging with our customer needs.
Align customer-facing employees with product education and sales enablement initiatives with core product marketing goals, ensuring consistent messaging and strategic impact.
Monitor, analyze, and report on key product marketing KPIs across lifecycle stages, including adoption, activation, and customer enablement effectiveness.

Skills, Knowledge & Expertise

7+ years of experience in B2B product marketing, ideally in cybersecurity and/or enterprise IT.
Strong storytelling skills with a command of the English language and the proven ability to simplify complex ideas and concepts for business IT buyers (often committee-based with long sales cycles).
Track record of owning and launching go-to-market strategies.
Experience collaborating cross-functionally in fast-moving environments.
A hands-on leader who thrives in fast-paced, ambiguous environments.
Strong across brand, content, demand generation, and product marketing.
Deep understanding of growth metrics, funnel optimization, and marketing automation.
A willingness to learn about AI and its applications in content creation- while retaining an original voice and differentiation

Required

Experience with document creation using the Microsoft 365 suite (including SharePoint and Copilot AI)
Adobe Acrobat (extra points if you have additional experience with video, audio, and image editing in other Adobe Creative Cloud apps)

Please note: This range is based on our market pay structures. However, individual salaries and hourly pay rates are determined by a variety of factors including, but not limited to business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience.

We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of the job. This job description is intended to describe the general nature of work being performed by employees in this job. It is not intended to be a complete list of all responsibilities, duties, and skills required.

Agencies/3 Parties may not solicit to any employee of Blue Mantis. Any candidate information received from any Agency/3 Party will be considered a gift and property of Blue Mantis, unless the Agency/3 Party is an Authorized Vendor of Blue Mantis with an up-to-date Blue Mantis Contract in hand signed by Blue Mantis Talent Acquisition. No payment will be made to any Agency/3 Party who is not an Authorized Vendor, nor has specific approval in writing from Blue Mantis Talent Acquisition to engage in recruitment efforts for Blue Mantis. At this time, we have no interest in onboarding any new staffing partners.

About Blue Mantis

Blue Mantis is a leading strategic digital technology services provider with a 30+ year history of successfully helping clients achieve business modernization by applying next-generation technologies including managed services, cybersecurity and cloud. Headquartered in Portsmouth, New Hampshire, the company provides digital technology services and strategic guidance to ensure clients quickly adapt and grow through automation and innovation. Blue Mantis partners with more than 1,200 leading mid-market and enterprise organizations in a multitude of vertical industries and is backed by leading private equity firm, Abry Partners.

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