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Director of Product Marketing (SaaS)
United States
CentralSquare is a unique enterprise software company whose mission is to build safer, smarter, more connected communities. More than 8,000 public sector agencies trust CentralSquare solutions each and every day. We serve governments of all sizes, from small towns to major cities, to make delivering public services less costly and more efficient.
What We’re About
At CentralSquare, you’ll get the opportunity to work in a collaborative environment within a company that builds complex web-based enterprise applications for our Public Servants across North America.
Looking to grow your career? That’s great! We believe in growing and cultivating careers here. There is plenty of room for growth for motivated people.
Hard work should be rewarded. We are committed to providing competitive compensation with a great benefits package, including tuition reimbursement, parental leave, paid volunteer hours, and unlimited PTO. Our flexible work environment also enables you to take advantage of an excellent work-life balance whether you are in office or working remotely.
The Role
The Director of Product Marketing is responsible for leading the positioning, messaging, and go-to-market strategy across our product portfolio. Reporting to the Vice President of Marketing, this role will partner closely with Product, Sales, and Demand Generation to define market opportunities, craft compelling value propositions, and drive adoption. The ideal candidate is a strategic storyteller with proven experience leading product launches, building market intelligence, and equipping the sales teams with effective tools and content.
Job Duties:
Develop and execute a comprehensive Product Marketing strategy
Recruit and lead a high-performing Product Marketing team with clearly defined roles, measurable goals, and a focus on delivering consistent, meaningful results.
Define and own the product positioning for the full portfolio of products
Lead go-to-market planning for new product launches and enhancements
Manage the competitive intelligence strategy with insights into market problems, distinctive competence, and the competitive landscape
Develop and foster the creation of fresh and new product marketing ideas and content to reinforce CentralSquare’s position as the market leader
Closely collaborate with sales, sales enablement, product leadership, and across marketing functions to ensure the development and delivery of GTM campaigns
Measure and optimize to ensure activities are effective, efficient, and deliver high ROI
Continuously optimize the organization for success while providing coaching and development opportunities to team members
CentralSquare Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Requirements:
Bachelor's degree in Business, Marketing or related field.
Strong in analytics and data-driven decision-making
Minimum 5 years of marketing leadership and 10 years of product marketing experience (or equivalent) in technology companies (preferably high growth)
Deep experience in thought leadership and product messaging, content development, and sales enablement
Proven track record of hiring, mentoring, and retaining world-class marketing talent
Exceptional verbal communication skills and a clear and persuasive, buyer-oriented writing style
Excellent operational and project management, including the ability to manage diverse projects and multiple priorities under aggressive timelines and expectations
Experience working in a high-growth, fast-paced, entrepreneurial environment
Must be a creative, flexible, hands-on marketer with a focused ability to get the job done even in the face of time, budget, or resource constraints
Collaborative team player with great interpersonal skills and an exceptional ability to work effectively cross-functionally and with executive leadership
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