Director of Sales (Hospitality)

Role Purpose:

The Director of Sales is a revenue architect and brand custodian responsible for driving topline performance across all revenue-generating verticals—including Wellheal, Wellcomm, Wellfood, and Wellhome. This role owns the execution of the sales and marketing strategy with a singular mandate: maximize revenues, market penetration, and brand equity across leisure, wellness, lifestyle, and long-stay segments.

This is not a maintenance role. It requires a hunter mindset, strong commercial judgment, and the ability to convert brand vision into sustained revenue performance.

Key Responsibilities:

Commercial Strategy & Revenue Growth

• Design, own, and execute the integrated Sales & Marketing strategy aligned with business objectives, budgets, and KPIs.
• Work closely with the General Manager to develop and implement dynamic pricing strategies across accommodation and wellness verticals.
• Continuously track performance against revenue targets and take decisive corrective actions when required.
• Analyze market trends, demand drivers, and competitive intelligence to identify new revenue opportunities and client segments

Business Development & Client Relationships

• Build, deepen, and monetize relationships with corporates, HNIs, wellness seekers, medical tourism partners, travel agents, and long-stay clients.
• Lead tour series contracting and negotiated partnerships.
• Organize and personally conduct site inspections, familiarization (FAM) trips, and client walkthroughs.
• Represent the brand at trade fairs, mall activations, tourism events, and industry forums at local and national levels.
• Organize curated on-site and off-site client entertainment to strengthen client loyalty and conversion.

Digital, Brand & Distribution Management

• Manage and optimize performance across third-party channels, OTAs, promotional platforms, and distribution partners.
• Oversee the brand’s digital footprint, including website content, promotional campaigns, and social media presence.
• Ensure timely, professional engagement across all digital platforms and maintain a consistent brand narrative.
• Develop and execute local advertising initiatives to promote Wellfood and Wellheal services.
• Organize and manage influencer visits aligned with brand positioning and ROI objectives.

Marketing Assets & Brand Governance

• Own the end-to-end management of all promotional collateral, from concept and copy to design, print, and deployment.
• Ensure all materials strictly comply with brand guidelines and positioning standards.
• Maintain current, impactful in-house promotional materials supporting active campaigns and launches.

CRM, Reporting & Governance

• Own and maintain the guest and client database, ensuring accuracy, completeness, and compliance.
• Ensure all client interactions, quotations, contracts, and correspondence are tracked, documented, and auditable.
• Submit weekly Sales & Marketing activity and performance reports to the General Manager with clear insights and action points.

Leadership & Team Development

• Lead, inspire, and develop a high-performance Sales & Marketing team through coaching, mentoring, and accountability.
• Conduct weekly snapshot meetings to review performance, pipeline health, and forward plans.
• Monitor individual and team performance through structured activity and conversion reports.
• Foster strong cross-departmental collaboration to ensure alignment between operations, wellness, food, and guest experience teams.

Ideal Candidate Profile

• Proven sales leadership experience within hotel apartments, hospitality, wellness, lifestyle real estate, or luxury services.
• Strong understanding of multi-revenue stream environments beyond room sales.
• Demonstrated ability to build markets, not just manage accounts.
• Commercially astute, data-driven, and execution-focused.
• Confident communicator with strong negotiation and relationship-building skills.

Compensation & Incentives

• Competitive fixed salary, benchmarked to senior hospitality sales leadership roles in the UAE.
• Performance-linked incentive structure tied directly to:
• Overall revenue achievement
• Channel performance
• Wellness vertical sales (Wellheal, Wellfood, Wellcomm, Wellhome)
• Accelerated upside for over-achievement against targets.
• Clear growth pathway aligned with business expansion.

Job Type: Full-time