Director of Sales & Marketing - Full Time

Full time schedule

• Full Time 8:00am -5:00pm

Job Description

JOB SUMMARY:

Oversees all aspects of the Marketing Department and leading the sales team to ensure consistency in operations and conformance to the community’s budget. Responsible for the direction of marketing team and the sales of unoccupied residences to qualified prospective residents in a manner compatible with Pinnacle Living policies and procedures.

Job Duties (Essential)

• Develops and maintains a viable marketing plan, reviewing and updating data at least twice yearly. Utilize a tactical plan to ensure proper planning for marketing events, maintaining an advertising schedule, and planning.
• Responsible for working with the marketing and/or public relations consultants to create and develop all collateral for informational purposes, including social media, for prospects and priority list members.
• Tracks inquiries regarding future residency in the form of telephone calls, written requests, emails, and visits.
• Prepares monthly reports for Executive Director and Innsbrook office and provides forecasts and projects number of vacant residence turnovers
• Conducts valid measurement of sales closure performance with sales team through data tracking and reviews this weekly in the marketing sales meeting.
• Plans and coordinates marketing events and programs to increase prospect data base and to continually maintains a strong and viable priority list by setting goals for the sales team and tracking the tour to deposit ratio for consistency.
• Supports the sales representatives as needed with obstacles and challenges that come up during their sales process through closing. Conducts sales tours when needed.
• Ensures that all visitors are greeted in a polite, friendly, and professional manner.
• Attends weekly maintenance meetings and works with the maintenance team and housekeeping team to ensure turnovers of vacated residences are completed in a timely manner. Completes projections list at walk through of apartment/cottage to determine total cost of project for capital request.
• Conducts follow up visit with new residents within 3 months of moving into the community.
• Present in-person presentations developed specifically for groups with varied interests regarding aging challenges.
• Create and develop newsletter and other periodical pieces.
• Develops the marketing budget annually and maintains revenues and expenses within the budget.
• Creates, maintains, and revises annually departmental policies and procedures
• All other duties as assigned.

Qualifications

• Subject matter expert in marketing/sales that can lead strategy and facilitate change in practices and approach.
• Experience in managing sales process, marketing strategy and techniques.
• Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
• Excellent attention to detail and high regard for confidentiality.
• Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing related issues and manage the communication and direction throughout the process.
• Excellent interpersonal skills to communicate with visitors, residents, and family members.
• Exceptional ability to lead and mentor as well as communicate policies and practices amongst the community.
• Ability to communicate to various audiences in written and verbal form.

EDUCATION, EXPERIENCE, CERTIFICATION AND LICENSURE REQUIREMENTS

• Bachelor’s degree in business/marketing or related field.
• 5+ years of marketing management expertise preferred.
• Working knowledge and experience with Life Plan Community concepts and contractual options.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

• Standard office environment.
• Cross training, working holidays, during inclement weather, and accommodating a flexible work schedule are required.

INDD

Benefits

• Double Time when working designated holidays Holiday Pay - Double Pay
• PTO with a Cash Out option available
• 8 Federal Holidays, including Martin Luther King Day and Juneteenth
• One Paid Personal Day per year
• Free parking available
• 6% Retirement Matching 403(b)
• PayActiv – Cash advance on your paycheck available
• Employee Assistance Program – LifeSolutions EPA
• Full Health, Dental, and Vision Insurance options are available for individuals or families
• Zero cost to team members: $50,000 term life insurance policy
• Short-term Disability Insurance available
• Immunizations available
• Tuition Assistance Program available
• Team Member referral bonus available
• EVEN MORE BENEFITS AVALIBLE Depending on location.

Company Description

At Hermitage Deep Run, our team members are dedicated to creating a community where age does not define the person. Our mission of Enriching Life’s Journey guides our team in delivering services that focus on autonomy and self-direction, whether that is done in our residents’ apartments, assisted living, memory support or nursing residences. Our values of Culture, Stewardship, Partnership, Diversity, Hospitality and Quality form a framework for everything we do. If you possess strong professional skills and a desire to serve others by promoting person-centered services in a team environment, we invite you to continue with this job application.

Vaccination Requirement

Employees hired for this position will be required to follow Pinnacle Living’s company-wide policies of being or becoming fully vaccinated against the annual flu, each subject to potential accommodation for medical reasons or religious beliefs.