Director of Search Engine Optimization (SEO)

About Kind Creative

Kind Creative is a mission-driven marketing agency dedicated to elevating healthcare companies through data-driven, transparent, and altruistic digital marketing strategies. Our work helps healthcare providers connect with the people who need them most — often during critical, life-changing moments. We specialize in behavioral health, addiction treatment, and purpose-driven healthcare spaces where empathy, trust, and clarity are non-negotiable.

At Kind, we’re not just marketers — we’re collaborators, builders, and advocates for better outcomes. We believe great marketing starts with understanding people. That’s why we lead with empathy, strategy, and creative courage — crafting campaigns that not only perform, but resonate.

Our culture is deeply people-first, both in the way we serve our clients and in how we support our team. We value curiosity, integrity, and kindness as much as we value performance. We’re a remote-friendly, growth-focused team that believes in healthy boundaries, open communication, and doing work that genuinely matters.

If you’re looking for a place where impact meets intention, where your ideas will be heard, and where you’ll help reshape how healthcare brands connect with their communities — we’d love to meet you.

Overview
We’re looking for an SEO Director to lead the strategic development and performance of our SEO team. In this role, you’ll oversee a group of SEO Managers, drive high-level strategy across all accounts, and ensure excellence in execution, reporting, and results. You’ll be responsible for setting best practices, refining processes, and mentoring the team to deliver measurable growth in visibility, traffic, and qualified leads for our healthcare clients.

This role is ideal for a senior SEO leader who thrives in building high-performing teams, guiding scalable systems, and staying at the forefront of search innovation — all in service of brands that truly make a difference.

You'll thrive in this role if you have:

• 5+ years of hands-on SEO experience with a proven track record managing high-impact campaigns, ideally in local B2C lead generation — experience in the behavioral health or healthcare space is a strong plus
• A well-rounded SEO skill set, including technical optimization, content strategy, local SEO, and off-page authority building (you know how to build a strategy and guide your team to execute it)
• Strong leadership and project management skills, with the ability to prioritize effectively, guide multiple team members, and ensure key deliverables stay on track across multiple accounts
• A passion for mentorship, team development, and operational excellence — you’re just as excited about refining internal systems as you are about ranking wins
• Clear and confident communication skills, with the ability to translate SEO insights into language that internal stakeholders and clients can understand and act on

Key Responsibilities

Strategic Leadership

• SEO Strategy Development: Own and develop comprehensive SEO strategies across all client accounts, ensuring alignment with company growth goals and client success metrics.
• Client Success & Retention: Drive measurable results for clients through data-driven SEO strategies. Regularly conduct audits, evaluate organic search performance, and identify opportunities for optimization.
• Cross-Department Collaboration: Work closely with content, development, and paid media teams to ensure a cohesive digital marketing strategy that maximizes organic search opportunities.
• Innovation & Technology Integration: Leverage AI, automation, and emerging SEO technologies to enhance workflows, reporting, and campaign effectiveness. Utilize tools such as Ahrefs, SEMrush, Clearscope, and Google Search Console to improve performance.
• Long-Term Vision & Development: Collaborate with leadership to evolve Kind Creative into a technology-first SEO agency, driving strategic growth and positioning SEO as a core component of the agency's service offerings.
• Budget Management: Oversee SEO budgets for both clients and internal initiatives, ensuring resources are allocated efficiently to achieve optimal results.
• Thought Leadership & Continuous Improvement: Stay at the forefront of SEO trends, including algorithm updates, technical advancements, and content strategies to continuously improve client outcomes.

Operational Management

• Client Management: Responsible for performing SEO work for clients, serving as the account manager for these clients, handling calls, agendas, emails, customer satisfaction, retention, etc.
• On-Page & Off-Page Optimization: Oversee all aspects of SEO, including keyword research, content optimization, technical SEO, link-building strategies, and user experience improvements.
• Technical SEO Excellence: Ensure websites follow best practices for site architecture, crawlability, indexing, and page speed. Work with developers to implement structured data, canonical tags, and other technical elements.
• Content Strategy Integration: Collaborate with the content team to develop and execute SEO-driven content strategies, ensuring alignment with search intent and business objectives.
• Performance Tracking & Reporting: Develop and maintain automated reporting systems to track key SEO KPIs, including organic traffic, keyword rankings, CTR, bounce rates, and conversion rates.
• KPI Tracking & Accountability: Implement systems for tracking SEO performance, including automated alerts and regular performance reviews to ensure client expectations are met.
• SEO Audits & Compliance: Conduct regular site audits to identify areas for improvement and ensure compliance with search engine guidelines and best practices.
• Team Leadership & Development: Hire, train, and mentor a high-performing SEO team, fostering a culture of excellence, innovation, and collaboration.
• Competitive Analysis: Monitor competitors' SEO strategies to identify opportunities and threats, ensuring our clients remain ahead in organic search visibility.

Qualifications

• Proven experience in a leadership role within digital marketing or web development.
• Strong knowledge of search engines, SEO best practices, SEM strategies, and conversion optimization techniques.
• Proficiency in CSS, JavaScript, Adobe Creative Suite, Google Tag Manager, and Google Search Console.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Ability to build out dashboards within Looker Studio or other software.
• Exceptional communication skills with the ability to present ideas clearly and effectively to diverse audiences.
• Strong project management skills with a focus on delivering results within deadlines.
• A collaborative mindset with the ability to work effectively in a team-oriented environment.

If you are passionate about driving digital success and leading innovative projects, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $110,000.00 - $140,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Application Question(s):

• What is your most recent random act of kindness?
• What’s a recent decision you made that you’re proud of, and what did you learn from it?
• How would you align the SEO team with Paid Media, CRO, and Content teams to hit business-level goals?
• How quickly would you be able to start at Kind Creative?
• What’s your take on the current role of AI in SEO and what will separate great SEOs from average ones over the next 2 years?

Work Location: Remote