Director of SEO

Director of SEO

About the Role

We are seeking a Director of SEO who thrives in a culture grounded in Caring, Curiosity, and Competitiveness, and who is energized by the structure and accountability of the Entrepreneurial Operating System (EOS). This strategic leadership role is responsible for developing and executing SEO strategies that drive organic growth, increase search visibility, and deliver meaningful business results.

As a key member of the marketing leadership team, you will lead and develop a team of SEO professionals, collaborate cross-functionally to align SEO with company Rocks and Scorecard metrics, and ensure that our search strategy is always evolving with user behavior and search engine algorithms. You’ll work hand-in-hand with content creators, developers, and client teams to implement SEO best practices across platforms, while also maintaining strong relationships with stakeholders through transparent reporting and results-driven communication.

The ideal candidate is passionate about helping others grow, relentlessly seeks better solutions, and competes to win—while always leading with empathy, humility, and integrity. This Director level position is within the St. Louis headquarters, with hybrid work option available after 90-days.

Core Responsibilities

• Own and execute the SEO vision in alignment with company goals, EOS Rocks, and quarterly priorities.

• Lead, coach, and develop the SEO team by fostering a culture of care, continuous learning, and accountability.

• Collaborate cross-functionally with content, web, analytics, and client success teams to integrate SEO into every digital touchpoint.

• Leverage SEO tools and analytics platforms to identify opportunities, run experiments, and measure performance tied to clear KPIs and Scorecard metrics.

• Maintain a high level of curiosity, staying current with trends in search behavior, algorithm changes, and emerging technologies.

• Provide transparent, actionable reporting to clients and internal stakeholders—ensuring alignment, building trust, and celebrating wins.

• Support cross-departmental alignment during Level 10 Meetings and contribute to solving issues collaboratively through the EOS IDS (Identify, Discuss, Solve) process.

• Model and promote a competitive spirit—setting high standards, driving results, and continually raising the bar for search excellence.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 6+ years of SEO experience, including 3+ years in a leadership or management role.

• Proficiency in tools such as Google Analytics, SEMrush, Ahrefs, Moz, and other SEO platforms.

• Experience aligning SEO efforts with broader marketing and business strategies.

• Strong cross-functional communication and collaboration skills.

• Demonstrated ability to manage client relationships with transparency and empathy.

Preferred Qualifications

• Master’s degree in Digital Marketing, Communications, or Business.

• Experience in a digital agency or client-facing environment.

• Certifications in SEO or digital marketing (e.g., Google Analytics, HubSpot).

• Familiarity with HTML, CSS, JavaScript, and content management systems.

• Proven success in leading large-scale SEO initiatives that drive measurable business outcomes.

Key Skills & Attributes

• Caring: Leads with empathy, supports team development, and builds authentic client relationships.

• Curious: Constantly asks "why," embraces feedback, and seeks better ways to serve users and grow performance.

• Competitive: Holds high standards, sets clear goals, and delivers consistent, data-backed results.

• Deep understanding of search behavior and how it connects to the full user journey.

• Strong data analysis skills and the ability to translate insights into action.

• Comfortable working in a fast-paced, EOS-driven organization with clear priorities and defined accountability.

Please take the Culture Index survey here, so we can help identify your superpower traits.

Dir of SEO Culture Index Survey