Director of Social Media

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and implementing effective social media strategies to enhance our online presence, engage with our audience, and drive brand awareness. The ideal candidate will have a strong understanding of social media platforms, digital marketing trends, and content creation techniques.

Duties

• Develop and execute social media marketing strategies across various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Create engaging content tailored to each platform that aligns with brand messaging and goals.
• Monitor social media channels for trends, feedback, and engagement opportunities through social listening techniques.
• Utilize tools such as Hootsuite and Buffer for effective scheduling and management of posts.
• Conduct keyword research to optimize content for SEO and improve visibility in search results.
• Analyze performance metrics using Google Analytics and web analytics tools to refine strategies and report on campaign effectiveness.
• Collaborate with graphic designers to produce visually appealing graphics using Adobe Creative Suite, including Photoshop and Illustrator.
• Manage relationships with influencers and partners to enhance brand visibility through public relations efforts.
• Assist in e-commerce initiatives by promoting products through targeted social media campaigns.
• Engage in video editing and photography to create high-quality multimedia content for various campaigns.
• Proofread all content for accuracy, clarity, and adherence to branding guidelines.

Skills

• Proficient in social media management tools such as Hootsuite, Buffer, and Adobe Creative Suite (Photoshop & Illustrator).
• Strong understanding of SEO principles and digital marketing strategies.
• Experience in content creation, graphic design, and video editing is highly desirable.
• Knowledge of Facebook Advertising best practices for effective ad campaigns.
• Excellent relationship management skills with the ability to engage diverse audiences effectively.
• Strong proofreading skills with attention to detail in all written communications.
• Familiarity with web analytics tools such as Google Analytics for tracking performance metrics.
• Ability to conduct keyword research to enhance content discoverability online. Join us as we elevate our brand's presence in the digital space! If you are passionate about social media marketing and possess the skills outlined above, we encourage you to apply for this exciting opportunity as a Social Media Specialist.

Job Type: Full-time

Pay: $18.00 - $22.00 per hour

Expected hours: 30 – 40 per week

Benefits:

• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person