Director of Social Media Performance & Creative

Director of Social Media Performance & Creative

Remote | U.S.-Based Only | Full-Time

About the Role

Local & Qualified is seeking a Director of Social Media Performance & Creative, a hybrid leader who can dominate paid social advertising while also producing high-impact creative content that drives real lead generation results.

This role is built for a one-person social media marketing powerhouse, someone who understands how to craft scroll-stopping creative, turn that creative into high-converting social ads, and guide a social posting team toward consistent, high-quality output. You must be equal parts strategist, creator, and performance marketer.

You will also play a key role in helping us scale by teaching, developing, and leading others. As our social media division grows, you will shape the standards, processes, and creative approach that future team members follow.

If you are the type of person who can concept, build, launch, optimize, and scale social campaigns across Meta, TikTok, and other key platforms, while also operating as the creative engine behind them, you will thrive here.

What You’ll Do

In this role, you will own all aspects of paid social performance, creative production, and social channel quality, including:

Paid Social AdvertisingYou will build, launch, and optimize high-performing campaigns across Meta, TikTok, and other social platforms. You’ll drive measurable lead generation, conversion growth, and ROI across multiple client verticals. This includes performance analysis, iteration, testing, and scaling strategies.

Creative Production & Ad Creative Development

You will create the still-image and video creatives that power ads, including reels, TikToks, Shorts, AI-generated videos, and edited assets using footage from videography partners. You’ll develop copy, hooks, angles, and creative concepts with a direct-response mindset. You are the creative lead on all paid social assets.

Social Media Oversight & Quality Control

You will oversee the social posting team, review their work, ensure brand consistency and quality, approve posts, and maintain strategic direction for all social calendars and posting output.

What We’re Looking For

The ideal candidate is highly creative, deeply experienced in paid social, and driven by measurable performance outcomes. We are looking for someone who has strong expertise in Meta and TikTok advertising, understands direct-response lead generation, knows how to build creative that actually converts, and can oversee a team’s output while personally driving the creative and performance engine.

You should be someone who operates with urgency, takes ownership, understands modern social content, and loves producing creative at a high level.

Qualifications

• 5+ years experience in paid social advertising, ideally within an agency

• Strong expertise in Meta and TikTok ads, especially for lead generation

• Proven ability to create ad-ready social creative, both static and video

• Experience editing short-form videos and reels

• Ability to leverage AI tools for creative production

• Strong communication and quality control skills for reviewing social content

• Ability to manage multiple client accounts and deadlines

• Must be U.S.-based and able to work standard U.S. business hours

• A portfolio of previous ad creative is strongly preferred

About Local & Qualified

Local & Qualified is a high-growth, U.S.-based digital marketing agency known for delivering measurable results across local service industries, national franchise groups, trucking and logistics firms, and professional service providers.

We specialize in building high-conversion websites, implementing aggressive SEO strategies, and launching results-driven paid advertising and AI-powered automation campaigns. Our clients rely on us not for clicks, but for real business outcomes—qualified leads, booked appointments, and sales.

What We Offer

• Director-level role with autonomy and strategic impact

• Direct access to and collaboration with the COO and executive leadership

• Competitive salary and benefits

• Remote-first culture with a U.S.-based team of digital marketing professionals

• Opportunity to build a creator-driven social advertising department that fuels lead generation and business growth for brands nationwide.

If you are a creative-driven performance marketer who thrives on producing results, building campaigns, and crafting high-quality social creative, we want to hear from you.

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Flexible spending account
• Paid time off

Work Location: Remote