Director of Social Media Strategy

About Turn

Turn is a creative-led, founder-built lifestyle brand on a mission to shape the future of cannabis, hemp, health, and culture. We’re not building toward the next milestone; we’re building toward market leadership, community relevance, and billion-dollar potential. Social media isn’t just a marketing tool for us; it’s the engine of brand velocity, voice, and movement.

We're now hiring a Director of Social Media Strategy, a creator, analyst, trend-hacker, team-builder, and culture translator who can build a powerful, scalable social system from the ground up. If you’ve ever paused a TikTok mid-scroll to analyze why it didn’t pop, and rewrote the hook in your head, you're probably our kind of person.

What You’ll Do

• Build and lead the social media team from zero to legendary.
• Own and drive the full social roadmap, from daily posts to quarterly campaigns.
• Design a scalable creative ops system for asset development, reviews, and publishing.
• Translate brand tone and voice into native content for every relevant platform: IG, TikTok, X, Threads, Reddit, Discord, and emerging spaces.
• Develop influencer and UGC strategies that feel organic, not transactional.
• Identify, jump on, and create trends faster than the algorithm can.
• Report on performance weekly, with both metrics and meaning: what worked, why it did, and what’s next.
• Collaborate with the founders and creative team to ensure brand voice is consistent but evolving.

Who You Are

• A proven social strategist who’s scaled brands, built teams, and launched campaigns that moved culture, not just racked up views.
• Deeply fluent in memes, motion, marketing, and momentum.
• Passionate about analytics and obsessed with testing.
• Confident in presenting ideas and defending them with logic and results.
• Not afraid of sweat equity. You want the shot, not just the salary.
• Detail-oriented. You give a sh*t about thumbnails, captions, cropping, and copy.
• Equally creative and operational, you love both storytelling and systems.

Compensation & Upside

This role starts with equity and performance-based upside. If you're looking for a cozy salary and unlimited PTO on day one, this isn't the role. If you're looking for impact, ownership, and the chance to shape a breakout brand from the inside, you're in the right place.Note: Compensation grows as the brand scales. We’re not asking for free work; we’re offering skin in the game.

We Need Proof

We’re looking for leaders, not posters. Show us:

• Case studies or social channels you’ve built.
• Campaigns you’ve led.
• Stats, screenshots, decks, receipts, whatever tells the story.

Application Instructions (Needed)

If you’ve made it this far, here’s your first test:Send us a message on Indeed with the word "juice" in your subject line, or send us an email at team@asteriahr.com with “juice” as the subject line when you apply. No juice? No review.

Where to Find Us

• IG:
• TikTok: @turn_podpak
• Apparel:
• E-commerce:
• Website:

Pronoia Labs is proud to be an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants, regardless of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local laws.

We believe that diversity drives innovation and strengthens our organization. We welcome individuals from all backgrounds and experiences to apply and join us in our mission.

All employment with Pronoia Labs is at-will, in accordance with state law. This means either the employee or the company may end the employment relationship at any time, with or without cause or notice.

Job Type: Full-time

Pay: $100,000.00 - $175,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health savings account
• Paid time off

Work Location: In person