Director of Strategic Communication

Position Summary

South Texas Alliance for Orphans | San Antonio, TX

Organizational Overview

The South Texas Alliance for Orphans exists to mobilize the Church to build real, lasting relationships with children and families impacted by foster care.

We believe the foster care crisis is not ultimately a systems problem—it is a relational one. Too many families are navigating crisis alone. Too many foster families burn out from isolation. Too many youth age out without a consistent adult in their corner.

Every Relationship Matters.

Through Prevention, Capacity, and Support, we help the Church move toward vulnerable families with intentional, sustained connection.

We work to prevent family breakdown before removal occurs. We build capacity by equipping foster, adoptive, and kinship families—and by mobilizing babysitters, mentors, prayer teams, and practical support networks around them. And we walk alongside youth aging out of care so they are not alone as they step into adulthood.

We serve as a relational bridge—connecting churches, businesses, and community partners into a coordinated response so that no child or family is left to navigate the foster care system in isolation.

We envision a region where every child is part of a safe and thriving family and where the Church leads with compassion, consistency, and long-term commitment.

Learn more at:

Position Summary

The Director of Strategic Communications is responsible for leading the Alliance’s content strategy, brand messaging, and digital communications.

This role blends strategic oversight with hands-on execution. You will serve as the chief storyteller and brand steward of the organization—translating impact into clear, compelling communication that mobilizes churches, strengthens families impacted by foster care, and deepens donor partnerships.

This is a high-accountability communications seat. You will architect messaging strategy, execute campaign timelines, and ensure all public-facing communication reflects clarity, dignity, and theological alignment.

Key Responsibilities: Content Strategy & Brand Leadership

• Develop and maintain a comprehensive content strategy aligned with organizational priorities.
• Champion and protect the Alliance brand voice across all platforms.
• Ensure messaging reflects our Christ-centered mission and accurately represents individuals impacted by foster care with dignity and truth.
• Coordinate messaging consistency across social media, email, blog, and campaign initiatives.
• Collaborate with leadership to align communication efforts with strategic goals.

Social Media Management

Oversee and execute structured posting (5–7 times per week) across:

• YouTube (Shorts)
• TikTok
• Instagram
• Facebook
• LinkedIn Responsibilities include:
• Writing on-brand captions and calls to action custom to each platform.
• Publishing podcast-derived short-form clips (produced by podcast team)
• Repurposing long-form content (interviews, events, trainings) into digital assets
• Scheduling and managing content through Rella
• Monitoring engagement and maintaining active community presence
• Tracking performance and delivering monthly analytics reporting

Email Marketing & Subscriber Communications

All email communication is created and scheduled through Flodesk.

• Write high-performing subject lines and persuasive calls to action.
• Maintain segmented database integrity.
• Ensure campaign cohesion and deadline execution.

Ongoing email streams include:

• Family Newsletter (Bi-Weekly – Thursdays)
• Church Leader Newsletter (Bi-Weekly – Wednesdays)
• General Monthly Email (3:2:1 Format last Monday of the month)
• Monthly Donor Communication (15th)
• Quarterly DGA Stakeholder Updates
• Campaign-specific sequences

Blog Content

• Publish weekly blog posts based on podcast transcripts.
• Optimize blog content for clarity and search discoverability.
• Coordinate with Creative Director for website publishing and formatting.

Campaign & Event Communications

Lead messaging development and execution for major initiatives, including:

• Foster Care Awareness Month (May)
• Recurring Donor Campaigns
• Sunday of Hope (November)
• Alliance Legacy Gala (September)
• End-of-Year Fundraising Campaign (November & December)
• Ongoing event promotion with story-based invitation Responsibilities include:
• Email copywriting
• Campaign timeline management
• Cross-platform coordination
• Post-event storytelling and impact recaps

Reporting & Collaboration

• Deliver monthly analytics reports (email, social, website performance).
• Participate in weekly planning meetings (All Team + Communications Department).
• Provide strategic recommendations for audience growth and engagement.
• Attend various events throughout the year to capture content.

Ideal Candidate Profile

• Called: Deep alignment with the mission of mobilizing the Church to serve children and families impacted by foster care.
• Strategic: Thinks in systems and messaging architecture, not isolated posts.
• Skilled Writer: Communicates with clarity, warmth, conviction, and precision.
• Performance-Oriented: Comfortable being measured by engagement and mobilization outcomes.
• Organized: Manages multiple communication streams with discipline and follow-through.
• Theologically Grounded: Communicates foster care realities without oversimplification or sentimentality.
• Adaptable: Comfortable operating in a fast-moving, campaign-driven environment.
• High Accountability: Thrives with ownership and measurable expectations.

Qualifications

• Experience in nonprofit, ministry, or mission-driven communications.
• Demonstrated ability to manage digital campaigns and email marketing.
• Strong copywriting skills across multiple platforms.
• Familiarity with social media analytics and performance reporting.
• Experience with Google Workspace (Docs, Drive, Sheets, Calendar) required.
• Experience with Flodesk, Rella, Canva, Many Chat, Slack preferred.
• Local travel required for event coverage. (average once a month)

Employment Details

Schedule: Part-Time (20 hours per week)

• One weekly 2-hour All Team in-person meeting
• One weekly 1.5-hour Communications Department Zoom meeting
• Event attendance throughout the year

Location: San Antonio, TX (Hybrid/Remote flexibility depending on role structure) Reports To: Executive Director

Compensation: Based on experience and scope

Work Location: Hybrid remote in San Antonio, TX 78240