Director of Technical Services & Programs

Director of Technical Services & Programs

About the Role

Wodify is seeking a technical, strategic leader with experience in the fitness or wellness industry to build and scale our Product-Led Services (PLS) organization. This role oversees two customer-impacting teams: Wodify Sites and Business Success. You will create and execute a services strategy that improves customer ROI, accelerates product adoption, strengthens retention, and supports future monetization opportunities.

The ideal candidate blends technical expertise, service design, GTM thinking, and a deep understanding of how fitness businesses operate.

What You'll Do

Lead and Evolve Wodify Sites

• Oversee the delivery of high-quality fitness websites built on Duda using modern, conversion-optimized templates
• Ensure all sites are SEO-friendly, mobile-optimized, and integrated tightly with Wodify's lead forms, Sales Portal, Schedules, and coaches API
• Drive continuous optimization using customer analytics and monthly reporting
• Provide branding support for customers who need help developing their visual identity
• Maintain strong differentiation from competitors (Big Little Gyms, Kilo, 321Go) by delivering a premium, stress-free website experience at an accessible price
  

Lead Business Success & Technical Solutions

• Architect workflows, dashboards, reporting, and automation solutions that help gyms grow revenue and retain members
• Standardize service offerings and create scalable templates
• Build a services intake and referral motion with CS, Sales, and AM teams
• Ensure business Success drives measurable improvements in customer outcomes
  

Drive Product Adoption & Customer Value

• Use services to accelerate adoption of complex product features
• Partner with Product to share insights and help shape the roadmap
• Turn customer successes into repeatable playbooks and packaged offerings

• Define the Professional Services product portfolio across websites, marketing automations, and integrations, including standard packages, service tiers, add-ons, and pricing strategies that align with Wodify's broader business objectives.
• Conduct ongoing market, customer, and competitive research to understand what gym owners need, how they buy, and where product led services can differentiate and drive revenue.
• Develop go-to-market strategies for launching or updating service offerings, in partnership with Sales, Marketing, and Customer Success.
• Maintain a clear roadmap for new and enhanced services, aligning what the services team can deliver with what the market demands.

Operational & Financial Leadership

• Manage the budget and monetization strategy for the Website and Business Success Teams
• Manage capacity planning, quality control, and efficient delivery processes
• Build and develop a high-performing technical and creative team

Who You Are

• 5+ years in SaaS in roles such as technical services, solutions consulting, product operations, or sales engineering
• 3 - 5 years of experience leading people and their teams
• Experience in the fitness, wellness, or boutique studio industry
• Strong technical skills (data modeling, workflow design, reporting logic, integrations, automation)
• Demonstrated ability to package and scale service offerings
• Skilled at cross-functional collaboration across Product, CS, Sales, Support, and Marketing
• Customer-obsessed, analytical, and able to think strategically while executing tactically
• A builder comfortable shaping new processes, teams, and offerings

Why This Role Matters

This leader will build a strategic services ecosystem that improves customer outcomes, accelerates product adoption, and strengthens Wodify's long-term retention and value. You will help fitness business owners grow—and ensure Wodify remains their most important business partner.

Benefits

• $160,000 - $190,000 yearly salary and equity plan
• Medical, Vision and Dental Insurance plus company-paid disability and life insurance
• 401(k) plan and FSA
• Unlimited PTO
• Team, social and philanthropy events
• Gym/wellness reimbursement and commuter benefits
• Location-agnostic (remote, hybrid, and in-office friendly!)

About Wodify

We know that you want to be part of an organization where you can build a successful career and make an impact. In order to do that, you need an organization that gives you purposeful work and the opportunity to grow and develop. We also know that those organizations are few and far between.

At Wodify, our purpose is to empower a fulfilled life for our customers, partners, and communities. We ensure our team members have the flexibility and autonomy to make a meaningful difference every day and as Wodify grows we support our team members by providing clear steps to their own professional growth and development.

Everything we do at Wodify stems from our culture. We are driven by our values which are:

• Lead Like a Business Owner
• Be Customer Obsessed
• Think Platform
• Commit & Deliver
• Champion Continuous Improvement

We strive to live these values every day in our interactions with each other, our customers, and our vendors and make sure that everyone feels empowered to hold each other accountable to them as well.

So, if our message and culture resonate with you, check out our open positions and apply! And in the meantime, check out our culture videos and blog!