Director of Trade Sales

• Develop and execute comprehensive sales strategies to increase revenue and expand the Trade customer base.
• Establish and maintain structured performance management for sales reps and showrooms with clear KPIs, emphasizing coaching, accountability, and goal achievement.
• Implement disciplined processes for tracking and reporting key metrics, including revenue growth, new client growth, pipeline conversion, and activity levels.

• Assess and optimize sales territories by evaluating market potential, historical performance, competitive activity, and account expansion opportunities.
• Conduct territory productivity analyses to identify opportunities, with new trade showrooms or sales representatives.
• Identify emerging market trends through field engagement, customer feedback, and competitive intelligence, translating insights into targeted growth initiatives.

• Actively support trade showrooms and reps through regular visits, relationship-building, and opportunity development.
• Serve as the point of escalation for complex, high-impact customer needs while modeling best-in-class client engagement.
• Strengthen partnerships with top designers and industry organizations to drive long-term loyalty and growth.
• Represent the brand at industry events, trade shows, networking functions, and markets.

• Lead, coach, and develop a high-performing sales team focused on results, accountability, and exceptional client experiences.
• Recruit, onboard, and develop top sales talent to support current and future growth.
• Address performance gaps promptly through feedback, development plans, and support.
• Foster a performance-driven team culture.
• Partner with retail sales leadership to ensure consistency, best practices, and alignment across the organization.
• Co-manage the lead trade customer service personnel with our customer service manager.
• Collaborate closely with marketing, operations, customer service, and product teams to ensure seamless execution and customer experience.
• Contribute insights that inform product strategy, marketing initiatives, and operational improvements.

• Extensive knowledge of the “to the trade” furniture market, high-end design trends, and the needs of the trade community.
• Strong relationship-building, networking, and skills
• Strong presentation skills, both in the creation of materials and in presentation
• Proven leadership capability, including experience leading teams and collaborating cross-functionally in marketing and product development.
• Creative and strategic thinker with the ability to translate ideas into actionable business initiatives.

• Bachelor’s degree in Business, Marketing, Interior Design, or a related field, or equivalent professional experience.
• 7–10 years of experience in trade sales, luxury furniture, or high-end interior design, with a demonstrated track record of success working with designers, architects, and trade professionals.
• Willingness and ability to travel for trade shows, industry events, showroom visits, and client meetings as required.

Some great perks and benefits you will receive:

• Competitive compensation and health insurance include medical, dental, vision, life, short/long-term disability, a flexible spending account, and a 401k plan. We also have an on-site wellness/fitness center that includes free personal training 2 times a week and yoga sessions once a week.