Director, Paid Media & Account Leadership

Director, Paid Media & Account Leadership
Location: United States (Remote; Pacific Time alignment required)
Travel: Periodic travel to Los Angeles and client locations
Company: Tru Performance

About Tru Performance
Tru Performance is a US-registered global growth and technology consultancy with 75+ professionals across five international locations. We partner with enterprise and high-growth organizations to design, execute, and scale performance-led digital strategies across paid media, SEO/AEO, analytics, lifecycle marketing, and technology enablement. As we expand our US leadership presence, we are hiring a senior leader to own paid media strategy and executive account governance for a strategic global client engagement.

Role Overview
The Director, Paid Media & Account Leadership is a senior, client-facing leadership role responsible for driving measurable growth outcomes across a multi-channel performance marketing program. You will serve as the onshore strategic and operational lead, partnering directly with client executives while ensuring disciplined governance across global delivery teams. This role requires both strategic oversight and hands-on platform expertise.

What You’ll Do
Paid Media Leadership

• Own end-to-end paid media strategy across Google Ads (Search, PMax, YouTube), Meta, LinkedIn, and programmatic platforms (DV360 / TTD preferred)
• Lead full-funnel performance strategy (demand capture + demand creation)
• Design and execute structured creative testing frameworks
• Drive share-of-voice expansion across priority markets
• Oversee optimization, pacing, and platform rigor
• Improve CAC, CPL, ROAS, and overall conversion efficiency

Executive Account Leadership

• Act as the primary US-based strategic partner to client executive leadership
• Lead weekly executive performance reviews and business discussions
• Translate business objectives into measurable marketing outcomes
• Establish reporting, governance, and operating cadence
• Proactively identify and resolve performance risks

Cross-Channel Growth Orchestration

• Align paid and organic search strategies to maximize search dominance
• Partner with SEO/AEO teams on keyword and entity strategy
• Support lifecycle marketing and automation alignment
• Drive experimentation across creative, landing pages, and audiences
• Contribute to global market activation and localization strategies

What We’re Looking For Required

• 8–15 years of experience in performance or growth marketing
• Proven ownership of $1M+ annual paid media budgets
• Deep, hands-on expertise across Google, Meta, LinkedIn, and programmatic platforms
• Experience working directly with executive stakeholders
• Strong understanding of CAC modeling and attribution
• Experience leading cross-functional or distributed teams

Preferred

• Experience in B2B, healthcare, or technology sectors
• Familiarity with Salesforce, GA4, and advanced attribution models
• Experience scaling global or multi-market campaigns
• Agency, consulting, or growth leadership background

Why Join Tru Performance

• Competitive salary with performance-based incentives
• Medical, dental, and vision insurance
• 401(k) with employer contribution (where applicable)
• Remote-first work environment with flexibility
• Paid time off and holidays
• Opportunity to lead high-impact, global client engagements

Job Type: Full-time

Benefits:

• 401(k) matching
• Health insurance

Work Location: Remote