Director, Web & Digital

The vision of Smile Doctors is our people-first culture which creates an environment of passionate, caring Team Members dedicated to providing fun and encouraging relationships with each other and our patients. Smile Doctors offers every Team Member the opportunity to be a part of something bigger. We focus on the importance of the individual and recognize that each person on our Team has something great to offer. We recognize talents and strengths and take care to nurture those abilities to help our Team Members grow into successful people in their careers, in our organization, and beyond.

Looking for a position that makes you smile?
We’re seeking a Director, Web & Digital, to join our growing team.
The Director, Web & Digital is responsible for the end-to-end strategy, operations, compliance, and performance of the Smile Doctors digital ecosystem, including all corporate, regional, and affiliate websites, microsites, and campaign landing pages. This position will lead the teams and partners accountable for web operations, SEO, UI/UX, conversion rate optimization, analytics, and compliance, ensuring that all digital experiences drive patient acquisition, engagement, and retention

How you’ll make us better:

• Execute the strategic roadmap for Smile Doctors websites, ensuring alignment with enterprise goals
• Oversee website operations, development, and maintenance through both internal teams and vendor partners
• Manage web infrastructure, hosting, uptime, and performance in collaboration with IT and Cybersecurity teams
• Define and enforce SLAs for web updates, issue resolution, and clinic migration timelines
• Oversee migration and onboarding of affiliated practices to the core web platform
• Manage intake and prioritization of field requests, ensuring speed and accuracy in execution
• Ensure all UI/UX experiences deliver seamless, modern patient journeys
• Partner with Creative, Customer Experience, and Media teams to continuously improve digital experiences across devices
• Establish design standards, content governance, and localization frameworks to maintain brand integrity across all sites
• Conduct usability testing and feedback sessions to inform continuous UX improvements
• Lead the execution of SEO strategy and performance in partnership with the SEO Manager and agency partners
• Oversee ongoing conversion rate optimization and A/B testing programs to improve conversion and engagement metrics
• Leverage keyword data, funnel analysis, and behavioral insights to drive organic visibility and bookings
• Ensure collaboration between Paid Media and CRM teams to optimize full-funnel digital performance
• Build and maintain dashboards for KPIs related to web performance, conversion, and UX
• Leverage analytics tools to identify friction points and opportunities
• Establish and support a "test and learn" culture that uses data insights to refine design, copy, and journeys
• Partner with Legal, IT, and Security to ensure all digital properties comply with HIPAA, ADA, TCPA, and CMP/CDP governance standards
• Implement data protection best practices, ensuring all digital forms, cookies, and tracking align with privacy regulations
• Serve as digital compliance SME for audits and certifications
• Oversee vendor contracts, budgets, and performance to ensure accountability and ROI
• Champion digital innovation while balancing stability, compliance, and operational rigor

Your special skills:

• Strong analytical and problem-solving skills
• Strong oral and written communication skills
• Strong vendor, program management, and contract negotiation skills

Prerequisites for success:

• Bachelor’s degree in Marketing, Digital Media, Business, or related field required; Master’s degree preferred
• Eight (8) years of progressive web and digital management experience in multi-location or multi-brand digital ecosystems required; healthcare, retail, or franchise environments preferred
• Three (3) years of supervisory experience required
• Google Analytics, CRO, SEO, or UX certifications preferred
• Expert knowledge of enterprise website management, UI/UX design, SEO, CRO, and analytics
• Advanced knowledge of web technologies, HTML/CSS, and content management systems such as DoctorLogic, WordPress, or Contentful
• Advanced knowledge of compliance and privacy frameworks for HIPAA, ADA, TCPA, and CMP/CDP
• Proficiency with analytics tools such as GA4, GSC, Datadog, or Tableau/Looker

We saved the best for last.
In exchange for the dynamic contribution you’ll bring to our team, we offer:

• Competitive salary
• Medical, dental, vision and life insurance
• Short and long-term disability coverage
• 401(k) plan
• 3 weeks paid time off in your first year + paid holidays
• Discounts on braces and clear aligners for you and your family members

Why Smile Doctors?
As the nation’s leading Orthodontic Support Organization, Smile Doctors is shaping the future of orthodontics through strategic partnerships with top local doctors. We provide best-in-class support services so our partner orthodontists can focus on what they do best — driving extraordinary treatment outcomes and providing patients with an unmatched experience.

With hundreds of partnered practices across the nation, our synergistic approach has made us the fastest-growing organization in our industry and produced an ever-expanding need for top talent as we continue our unprecedented trajectory. To us, there’s no such thing as “top of our game.” We’re always climbing higher — together. And as our business grows, there’s plenty of room for our team to grow their careers, too.

Our dynamic support services team is comprised of world-class professionals whose diverse experiences drive innovation and development. Together, we are committed to passionately helping others achieve their best, most confident smiles.

This is the perfect opportunity to grow with an expanding organization! Apply today!

Smile Doctors and all our affiliating practices are proud to be an equal opportunity workplace and welcome diversity in our organization. We do not discriminate against any team member or applicant for employment regardless of age, race, color, national origin, religion, disability, veteran status, sex, sexual orientation, or gender identity.