Distribution Sales Manager – Low Voltage Electrical Products

EELAF is expanding our Low Voltage (LV) electrical products business, and we’re hiring a Distribution Sales Manager to drive revenue through dealers, wholesalers, and channel partners.

Role Purpose

Drive profitable growth of EELAF’s LV portfolio through distribution channels , expanding market coverage, strengthening dealer performance, and ensuring strong forecasting, reporting, and collections discipline.

Product Scope (examples)

MCB / MCCB, RCCB/RCBO, contactors, relays, timers, push buttons, enclosures, DBs, DIN rails & accessories, wiring accessories (switches/sockets), cable management and related LV items.

Key Responsibilities

1) Channel Growth & Market Coverage

• Build and execute a distribution strategy by territory and customer segment.
• Expand coverage by onboarding new dealers/wholesalers and activating dormant accounts.
• Set monthly/quarterly targets per channel partner and manage performance.

2) Key Account & Relationship Management

• Develop relationships with decision makers: trader owners, purchasing managers, contractor procurement, panel shops.
• Run structured sales cadence: visits, follow-ups, proposals, negotiations, closing.

3) Commercial Excellence

• Lead pricing and promotion plans with clear ROI.
• Maintain healthy contributions: manage discounts, rebates, and price compliance.
• Support tender/channel projects (when applicable) with proper documentation.

4) Forecasting, Reporting & CRM Discipline

• Maintain accurate pipeline, customer data, visit logs, and forecasts in Odoo CRM .
• Provide weekly reporting: revenue, margin, collections risks, market feedback, competitor intel.

5) Collections & Credit Discipline

• Coordinate with finance to ensure timely collections and controlled credit exposure.
• Enforce agreed payment terms and resolve disputes to protect cash flow.

6) Cross-Functional Coordination

• Work with supply chain to ensure availability, reduce stock-outs, and improve fill rate.
• Coordinate with marketing for trade campaigns, dealer activations, and in-store visibility.

Qualifications & Experience

• Bachelor’s degree (Engineering/Business preferred).
• 10+ years in LV electrical products sales (distribution/channel focused).
• Strong network in the electrical market and proven revenue results.
• Strong negotiation, planning, and communication skills.
• CRM/ERP experience (Odoo is a plus).

KPIs (what success looks like)

• Monthly revenue & gross margin achievement
• Active dealers growth + new dealer acquisition
• Sell-out growth and repeat purchase rate
• Forecast accuracy
• Collections performance (DSO / overdue ratio)
• Coverage execution (visits, pipeline health, conversion rate)