DTC E-commerce Manager

Location: Kennesaw, GA (In-person)
Department: Sales & Marketing
Salary Range: $65,000 – $75,000 annually (plus applicable bonus up to 10% of salary)
Reports To: National Account Manager
Employment Type: Full-Time

Position Summary:

The E-commerce Manager is responsible for managing, optimizing, and growing all current and future e-commerce channels for the company. This includes, but is not limited to, Shopify, Amazon (Seller Central), and any additional third-party marketplaces or direct-to-consumer platforms added over time. This role serves as a key link between sales, marketing, and analytics, while also owning digital marketing, social media, and brand content initiatives to drive revenue growth and brand visibility.

Key Responsibilities:

DTC E-Commerce Account Management:

• Own day-to-day management of all e-commerce accounts, including Shopify, Amazon (Seller Central), and any future marketplaces or platforms.

• Lead the setup and launch of new DTC e-commerce storefront and marketplaces (i.e. Amazon storefront), ensuring proper merchandising, content deployment, and readiness for launch.

• Ensure accurate, optimized product listings and timely execution of launches, promotions, and assortment updates.

• Serve as the primary point of contact for assigned e-commerce channels.

• Monitor account performance, inventory levels, pricing, promotions, and merchandising.

• Collaborate cross-functionally with sales, supply chain, and finance teams.

• Support forecasting and demand planning using historical data and trends.

E-Commerce Marketing & Campaign Development

• Analyze sales data, customer behavior, and marketplace trends to develop targeted marketing campaigns that increase e-commerce revenue.

• Plan, execute, and optimize digital marketing initiatives across Amazon, Shopify, and other online marketplaces with a focus on boosting conversion and overall sales performance.

• Manage content production internally and in collaboration with external partners, including influencers, content creators, and third-party agencies.

Content Creation & Brand Awareness

• Create product and lifestyle content in collaboration with internal teams and external partners to support brand awareness and e-commerce visibility

• Utilize social media platforms to drive traffic, engagement, and sales, ensuring all content aligns with brand identity and merchandising priorities.

Performance Tracking & Optimization

• Continuously monitor campaign metrics—traffic, conversion rate, ROAS, and sales lift—and adjust strategies to maximize sales revenue.

• Provide insights and recommendations based on data to improve marketing effectiveness and overall marketplace performance.

Qualifications:

• Bachelor’s degree in Business, Marketing, E-commerce, Analytics, or related field.

• 2–5 years of experience in e-commerce or digital marketing.

• Experience with Shopify and Amazon required.

• Strong analytical, organizational, and communication skills.

• Experience with SEO, PPC, and social media marketing.

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What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with leading national retailers and innovative products.
• Collaborative, nimble and dynamic team environment, with a global presence.
• Career growth and development opportunities.

Pay: $65,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person