We are seeking a dynamic and experienced E-Commerce & Digital Marketing Specialist to join our growing team. The ideal candidate will be responsible for driving online sales, managing digital platforms, and ensuring a seamless online shopping experience. This role requires a creative mindset, strong technical expertise, and exceptional communication skills to enhance our brand’s online presence and grow sales.
Key Responsibilities:
- E-Commerce Website Management (Shopify): Make necessary updates and improvements to our e-commerce website, ensuring smooth functionality, accurate product listings, pricing, and promotions.
- SEO Optimization: Develop and execute effective SEO strategies to increase traffic, improve product visibility, and boost search engine rankings.
- Social Media & Marketplace Management: Oversee and grow our presence on LinkedIn, Facebook, Instagram, and Facebook Marketplace by creating engaging content, running campaigns, and driving customer engagement.
- Graphic Design: Create compelling visual content for product listings, ads, email campaigns, and social media using tools such as Photoshop, Canva, or similar.
- Collaborate with the marketing team to produce optimized product descriptions, blogs, and promotional materials.
- Monitor sales performance, analyze trends, and adjust strategies to meet revenue goals.
- Provide excellent customer support through digital channels to ensure satisfaction and build loyalty.
- Stay updated on e-commerce and digital marketing trends, emerging technologies, and best practices.
Qualifications:
- Proven experience as an e-commerce salesperson, with a solid track record of meeting or exceeding sales targets.
- Strong knowledge of SEO best practices and tools (Google Analytics, SEMrush, Ahrefs, etc.).
- Proficiency in managing e-commerce platforms such as Shopify, WooCommerce, or Amazon.
- Advanced computer skills with the ability to troubleshoot and optimize digital tools.
- Basic to intermediate graphic design skills (Photoshop, Canva, or similar tools).
- Excellent communication and interpersonal skills.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Ability to multitask and work in a fast-paced environment.
Preferred:
- Experience with email marketing tools (Mailchimp, Klaviyo, etc.).
- Familiarity with pay-per-click (PPC) advertising campaigns and social media marketing.
- Knowledge of HTML/CSS is a plus.
Job Type: Full-time
Pay: $60,000.00 - $75,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person