E-Commerce Growth Specialist

ABOUT THE ROLE

We are seeking a Growth & E-Commerce Performance Lead to scale a well-established 30-year fashion retail brand and expand its digital presence and revenue significantly over the next 12–18 months.

This role is open to:

• Experienced e-commerce and performance marketing professionals, OR
• Ambitious and fast-learning individuals with strong drive, creativity, and hunger to build and scale.

The ideal candidate must combine strategic thinking with hands-on execution and be adaptable to a fast-changing retail landscape.

KEY RESPONSIBILITIES

Lead our small team to get the following done :

E-Commerce Management (Shopify)

• Manage end-to-end product listings, category structures, banners, and collection pages.
• Improve conversion rate (CRO), checkout experience, and reduce cart abandonment.
• Coordinate accurate inventory alignment between online and store teams.

Performance Marketing & Paid Ads

• Plan and execute campaigns on Facebook, Instagram, Google & TikTok.
• Optimize targeting, retargeting, and create profitable lookalike funnels.
• Stay up-to-date with the latest trends and best practices in e-commerce advertising and performance marketing.

Organic Growth & Social Media

• Plan monthly content calendars and social campaigns.
• Manage influencer collaborations and UGC initiatives.
• Oversee newsletters, WhatsApp marketing, promotional flows, and automation.

SEO & Growth Strategy

• Enhance organic visibility through on-page SEO, content optimization, and internal linking.
• Implement technical SEO and long-term ranking improvements.
• Analyze competitor strategies to identify gaps and opportunities in the market.

Data, Analytics & Reporting

• Monitor KPIs including sales, CR, CAC, ROAS, traffic and AOV.
• Prepare and present regular reports on key metrics and performance to stakeholders.
• Identify top sellers, slow movers, and new growth opportunities.

WHAT SUCCESS LOOKS LIKEWithin 3–6 Months

• Improved conversion rates
• Consistent daily online sales
• Well-performing paid campaigns
• Strong internal systems and communication

Within 6–12 Months

• Significant revenue growth
• Expanded digital audience
• Stable paid + organic funnels

Within 12–18 Months

• Independent ownership of online operations
• Ability to contribute to or lead future growth teams

REQUIREMENTS

For Experienced Candidates:

• 3–5+ years in e-commerce, digital advertising or similar
• Knowledge of Shopify, Meta Ads, Google Ads & SEO
• Ability to scale ads and interpret analytics

For High-Potential Learners:

• Resourceful, quick thinker with strong execution ability
• Interest in fashion and e-commerce
• Willing to learn, adapt and experiment

WORK STYLE EXPECTATIONS

• Proactive and solution-oriented
• Strong ownership and accountability
• Comfortable in a fast-paced growing brand
• Creative yet data-driven thinking

BENEFITS

• Work remotely / Work from home
• Flexible working environment
• High-impact role with real ownership
• Opportunity to shape the future growth of an established brand
• Exposure to global markets and multi-category expansion

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹60,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Work Location: Remote