E-Commerce Manager

Job Summary
We are seeking a dynamic and results-driven E-Commerce Manager to lead our online sales strategy and enhance our digital presence. The ideal candidate will be responsible for developing and executing effective e-commerce strategies that drive traffic, increase conversion rates, and optimize the overall customer experience. This role requires a blend of analytical skills, creativity, and a deep understanding of digital marketing trends.

Duties

• Develop and implement e-commerce strategies to drive traffic and sales across various online platforms.
• Utilize SEO tools to optimize website content and improve search engine rankings.
• Conduct keyword research to inform content creation and enhance organic visibility.
• Manage social media marketing campaigns, including Facebook Advertising, to engage customers and promote products.
• Oversee Google Ads and SEM initiatives to maximize paid search performance.
• Analyze website performance using Google Analytics to identify areas for improvement and implement conversion optimization techniques.
• Collaborate with the marketing team on email marketing campaigns and marketing automation strategies.
• Create compelling content for product descriptions, blogs, and social media posts that resonate with target audiences.
• Maintain the e-commerce website using WordPress, ensuring all content is up-to-date and visually appealing through graphic design skills using Adobe Creative Suite.
• Monitor industry trends in e-commerce and digital marketing to stay ahead of competitors.

Experience

• Proven experience in e-commerce management or digital marketing roles with a strong understanding of performance marketing principles.
• Proficiency in SEO, SEM, Google AdWords, Google Analytics, and conversion optimization techniques.
• Familiarity with HTML, CSS, JavaScript, SQL, and content management systems is highly desirable.
• Experience in social media management and social media marketing strategies.
• Strong graphic design skills using Adobe Photoshop or similar tools for creating engaging visual content.
• Excellent copywriting skills with the ability to create persuasive content that drives engagement.
• Experience in B2B marketing is a plus. If you are passionate about e-commerce and have a track record of driving online sales growth through innovative strategies, we encourage you to apply for this exciting opportunity.

Job Type: Full-time

Pay: $54,381.92 - $65,492.20 per year

Benefits:

• Paid time off

Ability to Commute:

• Reading, PA 19610 (Required)

Ability to Relocate:

• Reading, PA 19610: Relocate before starting work (Required)

Work Location: Hybrid remote in Reading, PA 19610