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Job Title: D2C Manager – RUMI Fine Fragrances
Location: Bangalore (On-site)
Type: Full-time
About RUMI – Fine Fragrances
RUMI was born with a simple yet ambitious vision: to build the first truly global fragrance brand from India — one that stands shoulder-to-shoulder with the world’s finest while carrying the soul, depth, and artistry of Indian perfumery.
We’re now assembling the founding team that will help bring this vision to life. If you’re looking for “easy,” this isn’t it. If you’re looking to build something extraordinary from scratch — welcome home.
Who We’re Looking For
Someone who lives and breathes D2C.
Someone who thrives in chaos, moves fast, and loves the thrill of early-stage building.
Someone who wakes up excited to create, experiment, and grow a brand with global ambition.
If you’re seeking work–life balance, slow pace, or comfort — this won’t be the right fit.
If you want to be part of a team that inspires each other daily and has a lot of fun doing it — you’ll fit right in.
Role: D2C Manager
What You’ll Own
You will build and run our D2C engine end-to-end. This is a high-ownership role where you’ll set up, optimise, and scale our digital storefront to deliver an exceptional consumer experience.
Key Responsibilities:
- Set up and manage the RUMI Shopify store end-to-end — structure, navigation, design coordination, apps, backend.
- Own all product listings: content, SEO, images, descriptions, A/B testing.
- Work closely with marketing to drive traffic, conversions, and overall sales performance.
- Analyse user behaviour and optimise the funnel to improve CVR, AOV, LTV.
- Build and execute merchandising strategies to maximise sales.
- Track, measure, and report performance metrics; turn insights into action.
- Coordinate with operations for inventory, fulfilment, and customer experience.
- Experiment relentlessly — landing pages, offers, bundles, flows, tools, funnels.
- Stay ahead of D2C best practices, Shopify trends, plugins, and performance tactics.
What Makes You a Great Fit
- 4–5 years of experience in D2C/e-commerce (Shopify experience is a must).
- Strong understanding of CRO, analytics, user journeys, and merchandising.
- Comfortable working in an early-stage, fast-moving environment.
- A builder’s mindset — resourceful, hands-on, biased for action.
- Passion for brands, design, consumer behaviour, and ideally — fragrances.
- Hunger to grow fast, learn fast, and be part of something meaningful.
What You’ll Get
- The chance to shape a global Indian luxury brand from day one.
- High ownership, zero bureaucracy, and direct impact.
- A team that pushes, supports, and inspires each other.
- A whole lot of fun, creativity, and growth — personally and professionally.
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