E-commerce / Marketing Coordinator

E-commerce / Marketing Coordinator

Heat Wave Visual (HWV) prides itself on thoughtful design mixed with state-of-the-art technology to provide people with more than just another pair of sunglasses. Whether it's racing, work, play, safety, or whatever you are into these days – we make you look good while protecting your eyes. Every day we strive to offer outstanding customer service, have fun engaging with our customer fanbase, and constantly raise the bar for ourselves, our products, design, and content.

About This Role

Looking for an organized, detail and data-obsessed marketing coordinator who thrives at the intersection of creativity and operations. You'll be supporting our marketing machine to help keep it running smoothly—e-commerce site support, combing through the data, creating actionable reports and insights and helping to make sure every product launch, sale event, and brand moment goes off without a hitch.

You're equally comfortable updating PDPs in Shopify, building email campaigns in Klaviyo, coordinating shot lists with the creative team, SMS execution, and tracking performance dashboards. You love data, checklists, timelines, and making sure nothing falls through the cracks. You're proactive, collaborative, and ready to jump in wherever the team needs support, like QA'ing the site before a massive quarterly sale.

You care about the details while keeping your eye on the bigger picture. You thrive in a fast-paced environment where priorities shift, deadlines are tight, and excellence is non-negotiable. You show up with integrity, grit, and a great attitude while maintaining the HWV spirit: hardworking, passionate, authentic, high-performing, and future-focused.

Title: Marketing Coordinator

Department: Marketing

Location: Remote

Reports to: Brand Marketing Manager

Cross-Functional Partners: Chief Marketing Officer (CMO), CEO/Chief Creative Officer (CCO), Fulfillment Division, Creative Team, Customer Service, Special Projects

Brand Communications & Digital Marketing

• Support brand communication activities and marketing strategies across channels including website, digital marketing, and SMS to ensure successful brand and product launches
• Monitor and report on industry, competitive, and paid social media trends to uncover insights that inform marketing strategies and campaign planning
• Assist in creative development by gathering and organizing assets for marketing campaigns, helping develop creative briefs, and compiling inspiration decks
• Follow up with creative and content teams to ensure quality assurance and priorities
• Support the marketing team with brand partnerships, giveaways, and influencer collaborations to drive awareness and engagement as needed
• Work closely with the team's producers/project manager to ensure seamless workflow and timely deliverables

E-Commerce & Website Management

• Maintain and update website including adding new products, updating collections, pricing, and site navigation
• Refresh homepage banners, landing pages, and promotional messaging to support launches, campaigns, and sitewide offers (especially during quarterly sale events)
• Ensure product detail pages (PDPs) are optimized with accurate copy, images, SEO basics, upsells/cross-sells, and reviews
• Conduct regular QA across desktop and mobile for broken links, incorrect pricing, out-of-stock items, and UX issues
• Assist in optimizing content for retailer websites (SEO, product descriptions, imagery) and ensure brand consistency across digital platforms
• Coordinate photography uploads, manage digital asset organization, and support content production logistics including shot lists and product pulls

Campaign Coordination & Reporting

• Support Brand Marketing Manager with timelines and asset trackers, ensuring creative, copy, and products are ready ahead of launch
• Maintain marketing calendars (Miro), launch trackers, and task lists to keep teams aligned
• Assist with email and SMS marketing (Klaviyo, Attentive), building or QA'ing campaigns, segments, and basic flows as needed
• Pull e-commerce and campaign performance reports, track key KPIs (traffic, conversion rate, AOV, revenue, engagement metrics, influencer ROI, top products), and flag trends or opportunities
• Support A/B tests (creative, offers, on-site placements) and share learnings with the team through performance reports and presentations

Required Qualifications

• Bachelor's degree: Marketing, Business Administration, Communications, or related field
• 2-3 years of experience: DTC marketing, brand management, e-commerce coordination
• Proficiency in e-commerce platforms (Shopify)
• Experience with email and SMS marketing platforms (Klaviyo, Attentive, or similar)
• Knowledge of web analytics tools
• Proficiency in collaboration tools (Slack)
• Strong working knowledge of Miro and Google Docs
• Basic data analysis skills and ability to interpret performance dashboards
• Basic understanding of digital marketing trends, paid social media platforms, influencer marketing, e-commerce best practices, UX principles, and conversion optimization
• Organized and proactive with strong attention to detail—you love checklists, calendars, and organized dashboards
• Ability to gather, organize, and keep track creative assets and campaign materials while managing multiple launches and priorities simultaneously
• Outstanding interpersonal and communication skills, written and verbal, with ability to coordinate effectively with external agency partners and internal cross-functional teams
• Adaptable and comfortable working in a fast-paced, dynamic environment with ambiguity
• Collaborative, positive attitude with openness to learn, contribute, and support the team

Nice-To-Haves

• Experience in DTC consumer products such as eyewear, apparel, lifestyle brands
• Familiarity with Adobe Creative Suite
• Familiarity with paid media platforms (Meta Ads Manager, TikTok Ads, Google Ads)
• Digital copywriting experience (CRM)
• Knowledge of moto-sports, action sports, or lifestyle brand industries

Work Environment

• Full-time position with strong communication and collaboration expectations
• While position is remote, we are looking for candidates located in the Southern California and San Jose/Gilroy, CA as there will be the need for occasional team on-sites/planning sessions within these areas and time zone
• Ability to work in a fast-paced environment with potential for fluctuating priorities, especially during peak sale events (4-5 per year)
• Standard business hours with flexibility and occasional overtime required during quarterly sale events, product launches, and peak marketing periods where intensity and hours increase significantly
• Occasional travel required for events, activations

Benefits

Upon completion of a 90-day probationary period, eligible for the following benefits:

• 100% employer-paid health insurance through Kaiser Permanente
• Optional dental and vision coverage through Blue Shield of California
• 15 days of paid time off (PTO), accrued on a pro-rata basis
• Paid Holidays as observed by the company

After one year of continuous employment:

• Eligible to participate in 401(k) matching contribution program

To Apply

Email your cover letter and resume to jobs@heatwavevisual.com

Pay: $60,000.00 - $80,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Remote